Shanandra Musachi

About

I’m a digital strategist and marketing manager who builds data‑driven campaigns, onboarding journeys, and web experiences that actually move numbers, not just look good. I’ve led end‑to‑end digital marketing for SaaS, NGOs, and travel brands, owning everything from strategy and creative to CRM, automation, and performance reporting.

Experience

• Marketing Manager · Dayout2024-10 – 2025-11

  Led marketing and client communication strategy for a productivity app startup, focusing on CRM automation, onboarding journeys, and development of a scalable marketing system for user acquisition and retention. Integrated third-party tools to automate lead capture, event tracking, and CRM updates across the marketing funnel. Built onboarding flows and email sequences using HubSpot; maintained contact segmentation and campaign performance dashboards. Collaborated with product and dev teams to optimize the user journey and improve onboarding experience. Delivered monthly performance reports and facilitated internal communication between stakeholders and internal teams to align on KPIs, troubleshoot performance issues, and drive client satisfaction and retention.

• Digital Marketing Manager & Design Strategist · International Centre for Missing & Exploited Children2023-07 – 2025-01

  Served as the primary contact for global campaigns, digital communications, and web platforms. Directed the full design and content strategy for the Connected Kids Guide project and oversaw communication materials for both the ALUNA and HEROES programs. Developed and scaled ICMEC’s global email newsletter and led the organization’s email marketing strategy, creating campaign flows and automations that supported outreach and stakeholder engagement across international audiences. Executed the full campaign for International Missing Children’s Day, managing cross-channel messaging and creative assets.

• Digital Project Manager & Senior Marketing Designer · Travel Marketing and Media2021-07 – 2023-08

  Managed the redesign, launch & maintenance of the company’s main digital platforms. Led conversion-focused marketing for B2B clients & coordinated quarterly events, leading live sessions and collaborative design sprints. Designed and developed client websites & marketing materials, focusing on mobile responsiveness, UX improvements, and visual storytelling. Applied user research findings to improve site structure and flow, collaborated with the content team for SEO-optimized pages, and handled end-to-end creative execution for multiple projects. Responsibilities included magazine production, lead generation, campaign management, content creation, email marketing and client brand strategy, all contributing to higher engagement and sales conversions.

• Digital Marketing Designer · The Adventure Agency2021-03 – 2022-03

  Worked directly with the Founder and Creative director to support branding and marketing for boutique clients, designing websites, pitch decks, social media graphics, and digital ads.

• Digital Content Strategist · Necessary Behavior2020-01 – 2021-02

Education

• University of YorkMaster of Science, Computer Science
• University of JohannesburgBachelor of Arts Honours, Digital Media/Multimedia Design
• InscapeBachelor of Design, Interaction Design

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