Diana Delgado

About

Diana Delgado is a seasoned Creative Media and Marketing Consultant with a robust background in digital marketing, branding, and design. She holds an MBA from Esade and a Bachelor's in Fine Arts from the University of Illinois at Chicago. Since 2015, Diana has led Creative by Diana, producing over 100 high-performing content pieces for major brands like VaynerMedia, achieving significant engagement and audience retention improvements. Her expertise extends to community management, where she has grown online communities and maintained a 95% client retention rate. Diana's experience includes roles at Riverflex, where she enhanced digital marketing strategies, and Dollaride, where she contributed to a 400% increase in daily users. She has also managed the PANORAMA LATINX program at the Gene Siskel Film Center, fostering Latino cinema audiences in Chicago. Diana's work is characterized by her ability to deliver results through strategic planning and creative execution.

Experience

• Freelance Creative Media and Marketing Consultant · Creative by Diana01-01-2015

  Specializing in leading digital marketing, branding and design projects for businesses, entrepreneurs & organizations as well as community management. Produced over 100 high-performing video and graphic content pieces for major brands, including VaynerMedia, driving up to a 61% increase in engagement and a 28% boost in audience retention. Developed component-based design elements for digital marketing content, improving client consistency across platforms like Instagram and Facebook. Applied Figma and Adobe Creative Suite to create visually appealing assets that enhance brand visibility and UX. Tracked and analyzed social media performance metrics, producing detailed monthly reports that showcase significant achievements, including a 4x increase in views in 1 month. Collaborated with cross-functional teams to design visually compelling templates and components for social media, contributing to brand consistency across digital channels. Managed monthly budgets, ensuring client satisfaction through agile project management methodologies, and fostered relationships with community leaders engaging with over 21K prospects, growing online communities by leveraging community management, strengthening connections & enhancing brand loyalty. Maintained a 95% client retention rate by consistently delivering results and ensuring customer satisfaction through clear communication and execution.

• Digital Marketing · Riverflex02-01-2022 – 07-01-2022

  Conducted performance tracking of marketing activities and collaborations, metric reporting, developing organic, tailored content strategies, crafting copy, influencer marketing, community engagement and management of a #1 collagen brand (Spanish market). Collaborated with internal stakeholders, led community management, and implemented content creation strategies, resulting in a 73% improvement in accounts reached, 16% increase in followers, and a 40% increase in engagement while reducing influencer collaboration costs by 35%. Developed an influencer marketing approach that eliminated more than a third of influencer collaboration costs to the firm.

• Marketing Strategy Intern · Dollaride06-01-2021 – 08-01-2021

  Remotely strategized marketing and outreach for the mobility start-up Dollaride in their launch of a new route in New York City. Achieved 3 partnerships with key players and contributed to a 400% increase in daily users. Presented a deep investigation on B2B Outreach personas, a detailed Ecosystem map of route complex community relationships and key players, and an outreach plan proposal for future outreach efforts that detailed the potential to reach over 24k potential users monthly. Created marketing materials for partnerships and a prospect list of 137+ contacts that successfully supported the beginning of new partnership opportunities through thorough and specific research on personas.

• Contributor · Barcelona Metropolitan09-01-2018 – 02-01-2019

  Managed social media, created online content, wrote 2 magazine articles, contributed to decision-making editorial meetings by providing analysis and research for monthly issues. Shot the November and December 2018 front page covers as well as photography for articles, blurbs which were viewed by approximately 2000k readers.

• PANORMA LATINX Program Manager · Gene Siskel Film Center07-01-2016 – 07-01-2017

  Spearheaded and managed the PANORAMA LATINX initiative to build and foster the Latino cinema audience in Chicago and supervised its $10K annual budget for the program in its pilot year. Coordinated special events with up to 3k attendees, sold out 6 screenings with a total of 1.2k attendees, and multi-night encore screenings of 4 films. Established key partnerships with top 5 Latino community stakeholders in Chicago and developed an extensive prospective partnership network.

Education

• EsadeMaster of Business Administration - MBA
• University of Illinois at ChicagoBachelor's in Fine Arts, Fine and Studio Arts

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