Diego Hurtado

About

Welcome! I'm Diego, a UI/UX Designer of 6+ years. Passionate about innovative, intuitive products, user-centric features, and visual design. I lead the end-to-end design process for my clients' websites and applications through: market/competitive research, brand strategy, wireframing, implementing a consistent branding style, high-quality visual design, prototyping, mockups & user research such as interviews, user testing, quantitative & qualitative UX research. On my free time I also create murals, music, photography and videos for fun. Constantly in love with new activities that get my creativity flowing. This keeps me imaginative and innovative in my design work. Feel free to check out my portfolio at www.visiovisions.com

Experience

• Founder & UI/UX Designer · Visio Visions LLC05-01-2018

  Leading the end-to-end UI/UX design process for mobile apps & websites through market/competitive research, early user research, ideation, wireframing, branding strategy, consistent branding style, high-quality trendy visual design, prototyping, mockups, UX research including interviews, user testing, qualitative & quantitative research, and successful handoff to developers. For websites, responsibilities also include responsive design for web, tablet & mobile, SEO optimization, fast-loading, and high-converting designs. Skilled in a wide range of programs including Figma, Sketch, XD, Zeplin, Protopie, Principle, WordPress + Elementor, Adobe Photoshop, Illustrator, and many more.

• Associate VP of Marketing · Nu Alpha Kappa Fraternity, Inc.04-01-2021

  Brand strategy & design for the National E-Board of Nu Alpha Kappa Fraternity, Inc. Creating posts for social media & web, handling the design & copywriting. Collaborating with directors of Communication, Business Operations, DEI, Intake Director & other fraternity leaders. This role also involves reviewing & approving social media posts for all chapters to ensure quality, and helping/creating designs for them as needed.

• Graphic Designer · San Jose State University09-01-2017 – 04-01-2018

  Gained professional experience as a graphic designer for the Marketing & Communications team at the College of International & Extended Studies. Successfully created projects that increased student engagement and raised funds for the college, following design style guidelines and marketing specific programs to reach intended target audiences. Created flyers, posters, & web ads as well as photography, forms, surveys, and wrote HTML + CSS for email templates. Used Adobe Photoshop, Adobe InDesign, Acrobat & Pardot for projects.

Education

• San Jose State UniversityBachelor of Arts - BA, Fine/Studio Arts, General

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