Dima L.

About

With a Master's degree in User Experience Design from Collegium Da Vinci and a Bachelor's degree in Geoinformation Systems from Kyiv National University of Construction and Architecture, I have cultivated a robust foundation in design and technology. Currently, I am a Product Designer at Fulcrum, where I lead design workshops, conduct extensive research, and create user-friendly interfaces for mobile and web applications. My efforts have significantly improved conversion rates and user satisfaction. Additionally, I mentor aspiring designers at Mate Academy, guiding over 25 individuals through the basics of UX/UI design. My previous roles include designing analytics sections at Evidnt, resulting in a 20% increase in lead clicks, and executing multiple UX/UI projects at ANODA, where I quickly advanced from junior to middle designer. My expertise spans user research, usability testing, and creating comprehensive design systems that streamline development processes.

Experience

• Product Designer · Fulcrum2022-09-01

  - Facilitated product vision and design workshops with stakeholders, conducted secondary and 5+ competitor's research which has become the foundation for product vision and roadmap; - Created a user-friendly interface for a native mobile & web app (35+ flows) that is one of our UVPs among competitors; - Conducted 10+ usability testings that became a source for design decisions that increased conversion in primary flows (scanning, signing, etc.) for >10% and general NPS from 7,5 to 8,8; - Established a permanent design review process to ensure consistency between design and development; - Created a design system (80+ components) that increased 20% speed of design and development processes; - Collaborated closely with PM, BA, devs, and QA to ensure design aligned with business needs and technical capabilities. - Enhanced the design process by implementing UX practices such as in-depth interviews, surveys, usability testing, and HotJar analysis that helped us to generate 20+ new hypotheses; - Designed 5+ new features (surveys, meetings schedule, etc) from research to release that increased retention for 5% and bringing new users to the platform; - Created a design system (65+ components) that increased 25% speed of design and development processes; - Improved UX/UI for 10+ flows (sign up, chats, my projects, jobs search, etc) that increased conversion for >10%.

• UX&UI Design Mentor · Mate academy2022-09-01

  Helped to become designers from zero for more than 25 people who desired to change their lifes and occupations. I taught them UX/UI basics, checked their projects, answered all questions, and checked their theoretical knowledge.

• Product Designer · Evidnt2023-07-01 – 2023-12-01

  Designed Analytics section (from ux research to release) which resulted in a 20% increase in lead clicks.

• UX&UI Designer · ANODA - Product Design Agency2021-08-01 – 2022-09-01

  - Defined and executed 6+ UX/UI design projects in various niches for U.S. and European markets; - Collaborated with stakeholders, conducted ux & competitors research, created user flows, wireframes and UI; - In 4 months became one of the best designers on the team and was promoted from strong junior to middle designer.

Education

• Collegium Da VinciMaster's degree, User Experience Design
• Kyiv National University of Construction and ArchitectureBachelor's degree, Geoinformation systems

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