Udo K

About

I work with fintech/payments/AI/SaaS companies who want to increase their lifetime value without eroding their profit margins. I grew a global payments business from zero $xx million in transaction volumes in the first year. Grew team to 20+. As a team of 1 marketer, developed a $xM ARR startup business from scratch in 10 months, making a case for a $43 million series B raise. Super powers: figuring out ideal customer profiles, creating product positioning that drives conversions, and creating pricing that optimizes for value and market dynamics.

Experience

• Founder & Principal Consultant · Kaja Ventures LLC02-01-2020

  Prepared a market feasibility study (market landscape and competitor research, customer interviews, segmentation etc) for AI video startup. Crafted marketing strategy for an AI contact centre technology software company. Led a team of 6 consultants. Developed revenue diversification strategy for a $7 million-revenue organisation.

• Head of Marketing · Google Inc.2017 – 2020

  Created customer lifecycle management program, reducing churn below 3% target. Oversaw budgets; exceeded multi-million dollar acquisition targets and received an award. Designed and executed integrated marketing campaigns across paid media, email, and events exceeding lead generation targets. Managed agencies. Directed a cross-functional team composed of partner managers, data scientists, vendors, and supporting agencies. Oversaw budgets, exceeded multi-million dollar acquisition targets and received an award.

• Product Marketing Director · Square

  Member of the leadership team. Instrumental in forming the global expansion plans and organisational framework. Defined metrics, annual plan, and oversaw functional budget. Responsible for driving P&L from the retail and online acquisition of Square sellers in all EU and upcoming international markets (3 and counting). Oversaw GTM for product and feature launches including research, market assessment, success metrics definition, segmentation, content, sales and support enablement. Initiated pricing strategy. Recruited and managed the GTM team and hired external agencies. Captured a 5% market share, exceeding first-year launch expectations.

• VP Marketing · Photoroom Inc.04-01-2023 – 06-01-2024

  C-level role that reported to a co-founder. Built a new B2B segment for GenAI products (apps, API, collaboration suite), from zero to one resulting in a multi-million dollar business. Quantified total addressable market and assembled ideal customer profiles, use cases, workflows, pain points, positioning, and value propositions. Developed a new pricing strategy that increased new business ARR by xxx%. Contributed to fundraising round (series B: $43 million) preparation and attended quarterly board meetings.

• Industry Lead · Google Inc.2016 – 2017

  Led Chief Marketing Officer engagements and agency training, drove product adoption across 91% of marketing business units. Executed lead generation and brand awareness campaigns ($11-$15 million/quarter budget) for fintech and SaaS brands. Crafted and executed awareness campaign, catapulting global gaming player new user subscription by 200%.

• Strategic Partner Manager, Emerging Partnerships · Google Inc.06-01-2013 – 2016

  Launched new partnerships with UK and Spanish ISPs to market value-added at $1 million/year. Partnered with CMO to deliver multi-channel marketing strategy that generated $2.3 million pipeline. Created marketing and sales enablement assets. Conducted business review, driving product integration and revenue.

• Program Manager · AAO-HNS2008-01-01 – 2011-01-01

  Defined marketing & sales qualified lead scoring and parameters. Redesigned and handled offline and digital marketing initiatives. Conceptualised and launched testing initiatives to increase website engagement and conversions. Managed an analyst.

• Operations Manager · Covance Market Access Services2005-01-01 – 2008-01-01

  Oversaw capacity across a contact centre. Managed, hired, and trained a 32-person team. Reduced the volume of low-value calls by initiating modifications to procedures, leading to $420K in annual savings.

Education

• Howard UniversityBSc, Biology
• INSEADMBA, Marketing and Strategy

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