Dixit Dhinakaran
SEO Analyst | Digital Marketing Specialist
6 yrs experience · Cambridge, UK · <10 hrs/week
About
With a Master's degree in International Business from Northumbria University and a Bachelor's in Electrical and Electronics Engineering from Mahendra Institutions, I have cultivated a diverse professional background. My career began as a Digital Marketing Associate at Risesky Technologies, where I honed my skills in digital marketing strategies. I then advanced to Editor In Chief at Morning Tick, overseeing content creation and publication. My role as a Customer Service Advisor at Sitel involved resolving customer inquiries and ensuring satisfaction. Most recently, I served as a Search Engine Optimization Analyst at BCTC Trust, where I focused on enhancing online visibility and search engine rankings. My experience spans content management, customer service, and digital marketing, reflecting a strong ability to adapt and excel in various roles.
Skills
Experience
- Search Engine Optimization Analyst · BCTC Trust09-01-2021 – 08-01-2023
As a Search Engine Optimization Analyst, likely contributed to improving the company's online visibility and search engine rankings through strategic SEO practices.
- Customer Service Advisor · Sitel05-01-2020 – 04-01-2021
As a Customer Service Advisor, likely provided support and assistance to customers, resolving inquiries and ensuring customer satisfaction.
- Editor In Chief · Morning Tick03-01-2019 – 05-01-2020
As Editor In Chief, likely oversaw content creation, editing, and publication processes, ensuring high-quality and engaging content.
- Digital Marketing Associate · Risesky Technologies07-01-2017 – 07-01-2019
As a Digital Marketing Associate, likely contributed to developing and implementing digital marketing strategies to enhance brand awareness and engagement.
- Digital Marketer · Risesky Technologies05-01-2017 – 10-01-2020
Orchestrated SEO content optimization efforts, including blog content, and seamlessly published content on WordPress CMS, contributing to increased organic search traffic. Efficiently conducted competitor analysis and SEO audits, identifying areas for improvement and formulating data-driven recommendations. Provided monthly tracking, reporting, and analysis of SEO campaigns, showcasing progress and areas for further enhancement. Conducted thorough keyword research and gap analysis to target valuable search terms and improve content performance. Collaborated with cross-functional teams to develop and execute the SEO strategy, ensuring alignment with broader marketing objectives. Managed link building activities, including internal, external, and backlink initiatives, to enhance website authority and rankings.
Education
- Northumbria UniversityMaster's degree, International Business
- Mahendra InstitutionsBachelor of Engineering (B.E.), Electrical and Electronics Engineering
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