Drew Mametsuka

About

An accomplished strategic marketing professional with 5 years of industry experience. Excels in the management of various marketing campaigns, strategy development, creative content, and data analysis. The foundation in this field began with a focus on creative work, offering a platform to explore various aspects of content creation, graphic design, and marketing development. A proven track record of successful stakeholder collaborations and establishing impactful partnerships. A team player with a detail-oriented eye for overall user experience who thrives in a fast-paced environment. Experience in healthcare, media, and community programs.

Experience

• Senior Marketing Specialist · Huntington Health2024-06-01 – 2024-10-01

  Collaborated with executive and associate directors to drive strategies for brand and service line development within the San Gabriel Valley. Engaged with clinical and leadership stakeholders across the Southern California Mission to ensure marketing strategies support growth and marketing position of key clinical services.

• Growth Marketing Manager · KPG Healthcare2022-01-01 – 2024-05-01

  Launched email marketing campaigns through Herefish for marketing newsletters that generated an 86.1% open rate, 10% CTR, and a 1% unsubscribe rate in Q3 of 2023. Oversaw and met with 3rd party vendors for weekly updates on projects or campaigns run to increase the number of applicants while decreasing the CPA for campaigns. Organized trade shows for two divisions collecting over 700+ leads in 2023.

• Marketing Associate · KPG Healthcare2019-03-01 – 2022-01-01

  Launched a new loyalty rewards program in 2020 for travel nurses to increase client retention - now including automation for sign-ups. Secured a platform which increased travel nurse job submissions by 75% and signed offers by 40% in 2020. Developed social media ads with various CTAs resulting in .70 - 1.1% CTR, industry average is .45%.

• Social Media & Public Relations Specialist · Eat.Read.Love. Inc.2018-06-01 – 2018-12-01

  Managed social media platforms (Facebook and Instagram), implementing strategies for each platform to increase sales by 25% overall in 2 months. Crafted daily social media content and interacted with followers to drive engagement up by 50%.

• Digital Marketing Intern · SPHER Inc.2018-05-01 – 2018-08-01

  Redesigned widgets for the company website, presentations and documents to align with brand guidelines. Scripted, storyboarded and directed four animation videos outlining the company values, mission, and unique selling proposition.

• Assistant Design Editor · Daily 49er2017-08-01 – 2018-05-01

  Responsible for designing layouts of daily editorials. Produced engaging graphics and front page designs for the newspaper. Awarded 2nd Place for Best Featured Newspaper Page/Spread (College Media Awards).

• Social Media & Digital Marketing Intern · Adelante Abroad2017-09-01 – 2018-01-01

  Doubled number of website visits and participants by scheduling posts for social media and producing engaging blog articles that contributed to SEO. Increased conversions and participants for 2018 by performing audits on Adelante’s website and 3rd party listings.

• New Hire Trainer · The Walt Disney Company2015-07-01 – 2015-09-01

  Trained 2-4 new hires quarterly on the Disney guest experience standards and expectations, including adherence to company values and specific merchandise sales procedures.

• College Program Participant / Cast Member · The Walt Disney Company2014-08-01 – 2015-09-01

  Provided the world-class Disney guest service and experience for all ages. Handled service issues in accordance with company policies by providing accurate information and solutions to meet the needs of guests.

• Northern California Program Co-coordinator · Japanese Community Youth Council2013-06-01 – 2014-08-01

  Co-coordinated a statewide internship for 20 interns in the San Francisco, San Jose, and Los Angeles Japantown communities with the program directors within each city. Implemented strategies to increase program effectiveness through feedback from previous interns and organization directors.

Education

• California State University, Long BeachBachelor of Arts (B.A.), Journalism

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