Candace Johnson

About

With six years of experience in social media and communications, I’ve developed strategic, audience-focused campaigns for mission-driven public health agencies and wellness nonprofits, including L.A. Care Health Plan. I specialize in turning complex health topics into accessible, engaging content that educates, informs, and inspires action. How I work? With strategy, creativity, and purpose. From social media campaigns to community outreach, multimedia storytelling to digital content strategy, I create content that connects with audiences and amplifies organizational goals. Areas of Expertise: growth marketing, social media strategy, non- profit & public health communications, content creation, community engagement, paid and organic campaign optimization, multicultural marketing, storytelling, copywriting, data-driven strategy, multimedia production. 🧠 What I Offer 🧠 • Campaign Management & Execution • Campaign Strategy • Social Media Management, Copywriting & Audits • Content Creation • Graphic Design • Instagram & TikTok Reel Editting • Media Ad Buying • MailChimp / Email Campaigns • Web Design (Square Space) • UGC Influencer Collaboration

Experience

• Community Relations Specialist II · L.A. Care Health Plan2023-08-01 –
• Community Relations Specialist I · L.A. Care Health Plan2021-02-01 – 2023-08-01

  As a Social Media Healthcare Specialist, I play a pivotal role in providing extensive project support and managing campaigns effectively. I contribute to the creation of diverse multimedia assets, including photos, videos, and other elements tailored for social media channels. My focus is on developing compelling assets to promote the latest news and resources from L.A. Care across various social media platforms. I have taken the lead and made significant contributions to social media campaigns such as Developmental Disabilities Awareness, Minority Health Month, Women's History Month, Black Maternal Health Week, Nurses Week, and L.A. Care's 25th-anniversary social media giveaway. Additionally, I actively participate in the administrative review and approval process for sponsorships, shaping the layout and design for ad sponsorships. My role extends to designing infographics and crafting copy for weekly Diversity, Equity, and Inclusion holidays and health observances. Collaborating with internal subject-matter experts, I ensure the creation of informative and engaging content. I stay up to date on social media best practices and technologies through continuous research, bringing valuable insights to the team. I have successfully implemented a new engagement process, enhancing L.A. Care's interaction with other brands on social media platforms. Furthermore, I attend community events, capturing photo and video content for utilization on social media channels and by the Communication Department. My multifaceted contributions reflect my commitment to elevating L.A. Care's presence and engagement in the social media landscape.

• Website Content Manager · ACCESS NONPROFIT CENTER2020-09-01 – 2022-01-01

  Established and designed the website parentingblackchildren.org. Collaborated closely with clients to define the scope of website development projects, offering valuable recommendations for optimal web navigation, layout, and overall user experience. Executed a comprehensive Search Engine Optimization (SEO) strategy, significantly boosting website traffic.

• Social Media & Marketing Coordinator · ACCESS NONPROFIT CENTER2020-05-01 – 2020-09-01

  In this role at Access Nonprofit Center, I focused on serving parents/caregivers and supporters of African American children with developmental disabilities. Throughout this position, I took charge of developing impactful social media graphics, creating monthly e-newsletters, and devising strategic social media plans aimed at amplifying monthly impressions.

• Social Media Manager · Crop Swap LA2020-09-01 – 2021-03-01

  In this role, I upheld a robust social media and brand presence on platforms such as Facebook and Instagram. Devising creative concepts for social media campaigns, I achieved posts with up to 3,000 impressions. Within a span of 6 months, I successfully expanded the Instagram account by over 1200 followers. Employing social media analytics tracking tools, I meticulously monitored audience engagement and drew insightful conclusions. Additionally, I crafted content that effectively communicated Crop Swap LA's mission—promoting the cultivation of food on unused spaces to generate sustainable jobs and provide local, nutrient-rich food in communities grappling with food insecurity.

• Digital Marketing Manager · LX Building Materials2020-05-01 – 2020-11-01

  In my role as a Digital Marketing professional, I conceptualized and executed marketing strategies that closely aligned with business objectives. I crafted and implemented digital ad campaigns aimed at driving both in-store and online traffic. Through the development of creative advertising initiatives, I achieved a notable 10% increase in sales. Furthermore, from June to August 2020, I contributed to a 8% boost in sales by providing product and service consultations, employing customer service best practices, and leveraging upselling techniques. I consistently analyzed sales and marketing metrics, drawing valuable insights to enhance and optimize future ad campaigns.

Education

• Grand Canyon UniversityBachelor's degree, Marketing and Advertising
• Pasadena City CollegeAssociate's degree, Business Administration

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