Duff Archie

About

I'm Duff Archie, a Product Manager & UX Designer with over 6 years of experience, including leading roles at Jellyvision, ThinkNimble and as Co-Founder of OffWeGo. a corporate travel safety app. My expertise lies in user-centric design and behavioral science, with a strong focus on aligning user needs with business goals. At ThinkNimble, I managed multiple software projects, achieving high client satisfaction through strategic planning and agile methodologies. My entrepreneurial spirit thrives in startup environments, where I apply design thinking and human-centered approaches to develop products that resonate with users. I prioritize collaboration, clear communication, and adaptability, ensuring success in the dynamic tech landscape.

Experience

• Product Manager · ThinkNimble07-01-2022 – 07-01-2023

  Applied entrepreneurial skills to prioritize and manage product features for 10+ software projects, consistently delivering high-quality solutions, achieving a high client satisfaction and renewal rates Launched financial administration solutions for a wealth management firm, increasing relationship manager efficiency and reducing manual processes. Oversaw the entire PDLC, from user flow design to feature launches. Enhanced a children's financial literacy platform, increasing user engagement by 30% and improving team efficiency, by implementing robust backlog grooming and sprint coordination, leading to the successful launch of an interactive, gamified learning environment. Spearheaded a product development team for a high-profile, online giving platform, improving search relevance by 60%, while maintaining PCI DSS compliance, and using data-driven decisions to enhance user experience and operational efficiency. Led the successful launch and scaling of a mental wellness app across 10 universities, bolstering student retention via personalized onboarding, resource allocation, and an innovative mental health chatbot. Collaborated cross-functionally to shape product plans, prioritized customer and product needs, and led agile development processes. Conducted in-depth customer interviews to inform strategy and contributed to shaping the product vision and roadmap. Utilized business intelligence tools like Google Analytics, Mixpanel, Heap.io to analyze digital product user behavior and improve feature implementation. Facilitated product beta tests and analyzed results to inform product strategy and development roadmap.

• Entrepreneur in Residence · ThinkNimble01-01-2022 – 07-01-2022

  Founded and launched "ThinkNimble Academy", a mentor-intensive cohort program for non-technical founders, resulting in validated market with a first cohort of 35 individuals, and generating $1000 one month Orchestrated stakeholder alignment from ICs to leadership to validate and scale "ThinkNimble Academy" as an internal "venture studio" model. Integrated the studio into the company's 10% Time-Back Scheme, introduced monthly 'Shark Tank' pitches and agile sprints, amplifying internal innovation and influencing quarterly OKRs. Provided individualized mentorship and coaching support to 10 engaged entrepreneurs, resulting in improved go-to-market strategies and faster market entry with a validated MVP.

• Co-Founder, Head of Product · OffWeGo06-01-2018 – 01-01-2022

  Led the development and launch of OffWeGo, a mobile fintech/insurtech tool that uses behavioral science and gamification (via Yu-kai Chou's Octalysis Framework) to instill safer travel habits among high-risk travelers, securing several contracts, including an $85k white label with an insurance company for integration and distribution while retaining all IP. Regularly conducted data analysis to identify key features and functionalities that drove user engagement and promoted safer behaviors, achieving a 95% user satisfaction rate and a 90% user retention rate. Designed, tested, and implemented new features, working closely with design and engineering teams, working 1-2 week sprints and monthly iteration cycles Conducted comprehensive market validation through surveys and interviews with over 2,000 students and 500 colleges and universities, confirming a strong alignment with the OffWeGo brand and concept (95% confidence level, 4% margin of error). Collaborated with the Data Science professionals to test hypotheses and investigate user behavior data, informing the design of a personalized user experience. Developed a comprehensive product strategy and product development roadmap, successfully leading to a 2x increase in revenue from corporate clients and a 50% increase in user acquisition and retention rates.

• Product Analyst · FedTech01-01-2021 – 12-01-2021

  Managed a team to ideate and implement a new community management and EdTech product line. Developed a product strategy and product development roadmap based on user feedback and business metrics. Championed stakeholder consensus amidst complex bureaucratic dynamics, converting accelerator content from high-profile government partners into an internal edtech product; strategically navigated stakeholder relationships from team members to the CEO, bridging divergent perspectives and unveiling a fresh revenue stream. Designed & delivered 50+ interactive training sessions for over 100 weekly participants covering topics including, design thinking, lean startup methodology, agile methodology, product development lifecycle, customer journey mapping, and user-centered design. Improved entrepreneur recruitment outreach by 150%, saving my team at least 4 hours per day on cold outreach, leading to a 4x increase qualified candidates

• Product Pricing Manager · Hilton06-01-2017 – 08-01-2017

  Led a comprehensive analysis of rooms and rates sequencing, leveraging revenue data to optimize pricing strategies and improve overall product performance. Results included a 15% increase in efficiency and customer retention on brand websites. Conducted competitor research and analyzed market data to identify opportunities for enhancing rate sequencing on brand websites. Collaborated with cross-functional teams to implement data-driven pricing strategies that led to a 10% increase in direct online bookings. Researched and analyzed industry trends and regulations related to ADA rooms and pricing compliance. Developed a set of 20 best practices and worked with the team to incorporate them into the brand's pricing strategy, resulting in improved product positioning and enhanced customer satisfaction.

• Product Strategy Consultant · Betterwing01-01-2017 – 05-01-2017

  Led customer research efforts and facilitated direct engagement with target users through innovative surveys, resulting in the clear definition of product requirements, faster product development, and the launch of several successful new products. Analyzed market trends and competitor activities to inform pricing strategies and identify opportunities for product differentiation, resulting in increased market share and revenue growth. Developed and executed go-to-market plans for new products, including market segmentation, messaging, and sales enablement strategies. Led market analysis and developed a strategic marketing plan that drove the successful pivot and launch of the company's flagship product into a new target market. Accelerated product research and defined product requirements with the target group through user surveys.

• Lead Product Manager - Medicare · Jellyvision04-01-2024

  ● Led comprehensive product strategy and development for ALEX Medicare, a B2B2C SaaS platform leveraging predictive analytics, behavioral science, and AI to enhance Medicare plan education, decision support, enrollment, and engagement, thereby increasing user conversion, user engagement, plan recommendation accuracy, and growth in Medicare segment revenue. ● Directed the end-to-end product lifecycle from ideation to launch, managing a cross-functional team of 20+ members across product, design, and engineering, launching Medicare solutions that boosted enrollments, improved satisfaction scores, and met company OKRs. ● Developed and executed an ROI strategy that enhanced customer efficiency and increased user conversion rates. ● Integrated behavioral science into ALEX Medicare, boosting user conversion by 15%, improving plan selection accuracy, and reducing time-to-market for new features ● Conducted in-depth market analysis and user research, resulting in a comprehensive 2-year product roadmap that prioritized 20+ high-impact features aligned with Medicare market needs, directly influencing the strategic direction and product-market fit of ALEX Medicare. ● Led the creation of P&L models and ROI analyses for new product features, resulting in a 20% increase in executive approvals and ensuring that 90% of proposed initiatives were launched successfully.

• Lead Product Manager & UX Designer · Jellyvision04-01-2024

  ● Led comprehensive product strategy and development for ALEX Medicare, a B2B2C SaaS platform leveraging predictive analytics, behavioral science, and AI to enhance Medicare plan education, decision support, enrollment, and engagement, thereby increasing user conversion, user engagement, plan recommendation accuracy, and growth in Medicare segment revenue. ● Directed the end-to-end product lifecycle from ideation to launch, managing a cross-functional team of 20+ members across product, design, and engineering, launching Medicare solutions that boosted enrollments, improved satisfaction scores, and met company OKRs. ● Developed and executed an ROI strategy that enhanced customer efficiency and increased user conversion rates. ● Integrated behavioral science into ALEX Medicare, boosting user conversion by 15%, improving plan selection accuracy, and reducing time-to-market for new features ● Conducted in-depth market analysis and user research, resulting in a comprehensive 2-year product roadmap that prioritized 20+ high-impact features aligned with Medicare market needs, directly influencing the strategic direction and product-market fit of ALEX Medicare. ● Led the creation of P&L models and ROI analyses for new product features, resulting in a 20% increase in executive approvals and ensuring that 90% of proposed initiatives were launched successfully.

Education

• St. Lawrence UniversityBachelors, Economics - Business
• General AssemblyCertificate, UX Design
• DIS - CopenhagenEntrepreneurship & Innovation

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