Sarah Page

About

Spirited and meticulous Product Designer with 8 years of experience crafting pixel-perfect interfaces and intuitive customer journeys. Drawing from 20 years of multi-disciplinary creative work, I infuse every project with a blend of entrepreneurial thinking, compelling storytelling, and functional design.

Experience

• Co-founder, UI/UX Designer · Forage.Design06-01-2024

  Forage.Design is a digital product and innovation studio running bespoke design sprints to help companies innovate better—faster. Lead product design and UX research efforts for an emerging sustainability-focused habit-tracking and social network start-up. Delivered UX research, product branding, UI design, and a design system in 2 weeks, enabling an edtech start-up to launch its long-awaited MVP. Facilitate 4-week design sprint projects to rapidly tackle big challenges, create new products, and improve existing ones. Manage all sales, business development, design operations, and relationships with design and research partners.

• Founding Product Designer · Jinder.ai02-01-2024

  Pioneer ideation, UI/UX concept development, and 0-1 design execution to build a minimum viable product (planned Q42024 launch). Partner with co-founder and engineers to define beta product vision and strategy, aligning design initiatives with business objectives. Create low-fidelity wireframes, high-fidelity designs, and interactive prototypes that effectively communicate design solutions and validate product usability. Establish and maintain a design system of components and patterns to ensure consistency and scalability across the platform. Crafted a compelling landing page highlighting product value propositions to gauge consumer interest and collect pre-launch leads.

• Design Lead · Office of Strategic Communication, UW–Madison02-01-2023

  As the central communications and marketing arm for UW–Madison, we support leadership’s top priorities and produce high-visibility work. Advance the institution’s brand through art direction, UI/UX recommendations, and the execution of visually impactful deliverables. Participate on the project team responsible for refreshing UW–Madison’s web aesthetic by conducting research, planning, UI/UX design, testing, iteration, implementation, and rollout of an updated UW WordPress theme and flexible digital design system used by 6500+ campus units. Spearheaded concept development and creative execution for UW–Madison’s 175th anniversary final celebration event, a campus-wide open house which drew over 10,000 attendees.

• Founder & Principal Designer · SMP Studios02-01-2008

  Overhauled the e-commerce store and digital presence of a Manhattan-based company, driving a 153% sales increase and generating over $45K in revenue within the first month of launch. Enabled a Midwest barbeque sauce company to grow from a local farmer’s market to operating a $2.25M/year restaurant, e-commerce store, and having products in 115+ retail locations through brand creation, menu and packaging design, merchandise creation, etc. Conceptualized and designed the UI/UX functionality for a southern Nevada water district's public-facing billing portal. Developed the brand, package design suite, and e-commerce store for a third-wave coffee roaster which experienced growth of 60 new monthly coffee subscription customers in its first month. Manage all business operations and relationships with up to 15 contractors (designers, developers, copywriters).

• Head of Brand and Design · LAUNCHctrl (ceased operations)01-01-2023 – 02-01-2024

  Determined product roadmap with founders and drove the end-to-end design process—from low-fidelity ideation, user flows, and wireframes to high-fidelity prototypes, interface and interaction design. Implemented a design system to foster consistency and efficiency throughout product design and development processes. Worked directly with front- and back-end developers to ensure the successful implementation of designs, providing clear specifications and feedback during the development process.

• Creative Director · EcoCart10-01-2022 – 12-01-2023

  Crafted merchant pitch decks for enterprise-level brands, generating opportunities worth over $5 million in ARR. Refreshed monthly email newsletter layout, structure, and content organization which resulted in a 54% click rate increase. Optimized the user experience of key website pages by leveraging customer interviews, HotJar sessions, and analytics resulting in reduced bounce rates and a 30% increase in lead conversion.

• UI/UX Design Lead · in-House07-01-2022 – 01-01-2023

  Inspired the delivery of user-centered design solutions through rollout of an atomic design system, ensuring all asynchronously working team members could easily follow established standards. Conducted an in-depth responsive design study to coordinate device breakpoints with front-end developers.

• Creative Director, Media Solutions · School of Medicine and Public Health, UW–Madison02-01-2020 – 09-01-2023

  Rebounded financial revenue after a pandemic-altered 40% loss by diversifying external client base and alternative project approaches. Achieved a 96% client satisfaction rating while strategically leading the team to complete approximately 1200 client projects per year. Fostered relationships with executive-level stakeholders while providing department advocacy and astute project management skills. Developed unit strategy, identified process improvement opportunities, and activated on learnings while evaluating new technologies, program requirements, and service impacts through a financially-focused lens.

• Senior Graphic Designer · College of Engineering, UW–Madison09-01-2017 – 02-01-2020

  Created top-notch design print and digital media in support of the college’s strategic integrated initiatives through timely product production, excellent communication, and continued stakeholder collaboration. Developed a comprehensive brand standards guide for the college and led workshops for communicators throughout the 8 departments.

• Visual Designer · DEMCO, Inc.06-01-2010 – 09-01-2011

  Provided strategic planning and execution of multi-channel B2C marketing campaigns and presented creative concepts to executives. Skillfully designed print collateral, annual catalogs, seasonal mailers, digital landing pages, email campaigns while directing photo shoots, mentored 5 fellow designers and 3 production artists.

• UX Designer · StudyBlue (acquired by Chegg)2009 – 2010

  Designed compelling interactions and interface elements, enabling users to create and share study materials, organize class materials, and access user-generated content. Organized and conducted quarterly focus group testing to identify areas for UI/UX improvement and implement design changes that resulted in increased user retention.

• Graphic Designer · Geary Company Advertising03-01-2006 – 02-01-2008

  Consistently delivered high volumes of work from comp to layout to final artwork, adhering to strict brand standards, specifications, and timelines, ensuring client satisfaction at all touchpoints. Collaborated effectively with a team of 3-6 designers to develop and pitch innovative design concepts, securing buy-in and approval from executives and stakeholders.

• Graphic Designer & Photographer · Scott Drake Enterprises07-01-2005 – 03-01-2006

  Designed a monthly newsletter and marketing materials, improving dealer communication and customer education through effective and visually appealing content. Photographed parts and efficiently managed the photo library database, resulting in enhanced internal team alignment and increased customer engagement.

Education

• UX Design InstituteAssociate's Degree, User Experience Design & Research
• Learn UX DesignProfessional Certificate, User Experience Design
• Learn UI DesignProfessional Certificate, User Interface Design
• University Of Nevada Las VegasBachelor's Degree, Studio Art, Graphic Design Emphasis

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