Dustin Houck

About

Marketing and field marketing leader with experience driving measurable revenue growth, owning lead generation and KPI reporting, and leading teams across call center operations, experiential campaigns, and brand partnerships. Previously managed DTC pipelines and built scalable marketing infrastructure, while also providing freelance marketing and creative direction for major consumer brands.

Experience

• Marketing Manager · California Bathrooms, Inc.09-01-2025 – 08-31-2026

  - Played a pivotal role in scaling monthly revenue to $400,000 while leading the company's transition from a franchise model to an independent operation. - Owned and directly managed all lead generation channels, including third-party aggregators, achieving approximately 11.4x marketing ROAS on ~$35,000 in monthly marketing spend. - Oversaw call center operations end-to-end—qualification, booking, and performance management—driving approximately 90 demos per month at a 20–25% close rate. - Recruited, hired, and trained key team members; managed and developed a team of 3 direct reports. - Directed growth strategy, KPI tracking, and reporting across marketing, sales, and call center operations to ensure predictable, profitable lead-to-revenue conversion. - Built and scaled new lead generation channels and infrastructure to support the transition toward $1M+ in monthly revenue.

• Field Marketing Specialist · Subaru x REI04-01-2023

  - Contributed to a team that successfully marketed Subaru vehicles, including EV models. - Orchestrated a city-by-city West Coast tour spanning 15 weeks to maximize brand visibility and drive consumer engagement. - Mastered Subaru product knowledge and delivered a 1-on-1 experience to over 300 consumers daily, ensuring informed decision-making while enhancing brand perception. - Executed brand strategy across 13 markets by understanding the Subaru scope. - Brought the brand to life through custom build-outs for their products. - Led REI store managers to market events to REI co-op members and staff to generate hype around the event series.

• Field Marketing Manager · Flying Embers06-01-2020 – 01-31-2023

  - Increased sales by 200% year-over-year (2021–2022) in the San Diego market through strategic collaboration with the sales team, emphasizing consumer engagement, brand positioning, and product trial. - Managed the direct-to-consumer (DTC) pipeline, accounting for 35% of total revenue. Led comprehensive experiential marketing campaigns across San Diego, integrating social media, events, and ecommerce. - Created & negotiated sponsorship/partnership agreements to enhance brand visibility and market presence (notably: WSL, Stab Magazine, & San Diego Zoo). - Recruited, trained, and supervised a 12-member team to execute marketing and sales strategies effectively through store samplings, events, and account visits. - Managed key accounts for the sales and distribution teams, ensuring high-level customer service and satisfaction while driving sales. - Provided weekly sales and marketing reports to senior management, highlighting performance metrics and strategic insights. - Cultivated and managed relationships with key influencers to amplify brand messaging and reach, including Koa Smith, Donavon Frankenreiter, and Malia Ward. - Oversaw a $100,000 budget for the San Diego market, optimizing resource allocation and ensuring cost-effectiveness. Contributed to achieving the highest sales volume in California for the brand by driving sales and market strategies utilizing distributor reps.

• Freelance Marketing + Creative Direction · Vans, Boxed Water, Rhythm01-01-2020

  - Vans: Directed a campaign photoshoot, overseeing all aspects of production, including talent casting, idea conception, shot list creation, and application of advanced editing techniques to ensure cohesive brand messaging and visual consistency. - Boxed Water: Provided creative direction for a content shoot encompassing shot listing, 3D photo implementation, strategic positioning, lifestyle depiction, and setting coordination. - Rhythm: Directed creative aspects of social content production, overseeing talent casting, location selection, lighting arrangements, and shot list creation.

Education

• Point Loma Nazarene University, CaliforniaB.A., B.A. Managerial & Organizational Communication

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