Natasha Thorsen

About

8+ years of experience in devising and implementing marketing plans, and demonstrating success by increasing social media engagement. Proficient in revitalizing brand identities through applying innovative strategies, and coordinating internal communication with key stakeholders. Skilled in creating brand awareness with the ability to leverage research insights into actionable recommendations leading to revenue growth. Currently expanding capabilities through freelance project management and social media strategy with Overstood Marketing Agency, serving hospitality, sports, and entertainment clients.

Experience

• Project Manager/Social Media Strategist, Freelance · Overstood Marketing Agency08-01-2025 –

  Provide senior-level strategic advisory across paid performance, content, and organic growth initiatives for brands in hospitality, sports and entertainment.

• Marketing Consultant · Natasha Thorsen Consulting08-01-2025 –

  As a freelance marketing consultant, I partner with brands, agencies, and mission-driven organizations to plan, execute, and optimize cross-channel marketing initiatives that drive awareness, engagement, and measurable growth. Clients span hospitality, tourism, real estate, sports and entertainment.

• Marketing Manager · Brown Harris Stevens06-01-2021 – 07-01-2025

  Develop and implement engaging print, digital, and social media marketing plans while supervising a four-person team in overall work product, productivity, and professional development. Orchestrate delivery of high-impact creative projects, driving efficiency and measurable improvements in lead generation.

• Senior Marketing Strategist · Brown Harris Stevens01-01-2016 – 01-01-2021

  Developed and implemented 200+ marketing strategies for 11 offices and 400 agents; revitalized email campaigns; cultivated partnerships; managed collateral quality control.

• Group Sales & Partnership Specialist (Temp) · Twin America LLC01-01-2016 – 01-01-2016

  Collaborated with leadership to maximize revenue; established co-branded partnerships; developed new group business through calls, email, presentations; attended industry events.

• Tour Coordinator, Marketing · Vistana Signature Experiences01-01-2015 – 01-01-2016

  Guided marketing collateral creation and timeshare tour materials; supported daily SOP reporting and facility logistics.

• Travel Consultant · Liberty Travel/Flight Centre USA01-01-2013 – 01-01-2014

  Cultivated client relationships; organized in-store marketing events; stayed informed on industry regulations; participated in partner site inspections.

• Brand Specialist · Macy's01-01-2010 – 01-01-2012

  Assisted with marketing and selling INC brand; managed promotions, in-store events, and training; motivated sales team.

Education

• California State University San MarcosBachelor of Arts (B.A.), Communication, General

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