EJ Saftner

About

As a copywriter, publicist, and marketing strategist, I have curated and monitored communication in traditional and digital spaces, for brands in entertainment, nonprofit, corporate, and consulting fields. I have experience diving deep into research to best develop and nurture individualized brands and elevate client communication through storytelling content and relevant deliverable distribution and placement. I thrive in fast-paced and creative environments, where organization and time management yield effective collaborative and independent results. Through my client work, I create and utilize inclusive, accessible (brand-aligned) language for compelling distribution. I graduated from Auburn University with a Bachelor of Arts in Public Relations in 2020, and am currently based in New York, NY.

Experience

• Contract Writer · Freelance04-01-2020

  As a contract writer, I have experience curating a variety of deliverables, including (but not limited to) RFPs, media kits, grant applications, press releases, and editorial and personalized copy. My work has been distributed nationally, regionally, and locally in both traditional and digital settings.

• Publicist · Outback Presents08-01-2022 – 05-01-2023

  In my role as a publicist, my primary responsibilities included developing our press list (international, national, regional, local), facilitating media communication and relationships, writing traditional and digital copy, managing distribution analytics, and assisting in the implementation of full-scale marketing strategy campaigns.

• Marketing Strategy Coordinator · Outback Presents11-01-2021 – 08-01-2022

  The marketing strategy coordinator role consisted of supporting my marketing manager in organizing over 500 live events per year, developing traditional and digital strategies, coordinating outreach and social campaigns (primarily local per event), managing second and third-party communication, and analyzing data (ticketing) reports.

Education

• Auburn UniversityBachelor of Arts - BA, Public Relations

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