Eleanor Higgins

About

I'm a data analytics specialist who loves turning chaotic data into dashboards that actually get used. Over 10+ years I've built reporting infrastructure, data warehouses, and BI tools for organisations ranging from cultural venues to financial services - including an AI research tool that cut staff research time by 97%. I'm happiest when I'm solving the puzzle of how to get the right data to the right people at the right time. Outside work, you'll find me on nature walks with my family or experimenting in the kitchen.

Experience

• CRM & Data Lead · CTConsults–

  Led the Booking System Optimisation workstream for Fáilte Ireland's Digital That Delivers programme, achieving a 93% success rate across 300+ tourism businesses. Built a BigQuery data warehouse with Python ETL pipelines for cross-channel measurement, and initiated an AI research tool that reduced staff research time by 97%.

• CRM Support Specialist · DF Capital–

  Supported a £600m+ sales pipeline.

• CRM Administrator · The Bridgewater Hall–

  Administered Tessitura for four major cultural organisations, managing 70,000+ customer records and delivering GDPR compliance across all systems.

Education

• CIM | The Chartered Institute of MarketingDiploma in Professional Marketing, Marketing
• University of Hull, Scarborough CampusBachelor of Arts (BA), Theatre/Theater

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