Elif Tugce Gur

Experience

• Digital Marketing Analyst · Zapier2023-05-01 – 2025-02-01

  • Led analysis of company's e-commerce site, increasing conversion rate by 15% through data-driven UX enhancements. • Utilized Google Analytics, Hotjar, and Google Tag Manager to monitor user behavior and create actionable insights. • Collaborated with developers to implement tracking tags and ensure data accuracy.

• Junior Web Content Designer · Zapier2022-10-01 – 2023-04-01

  • Optimized landing pages and blog posts for targeted keywords, increasing user engagement by 75% in 3 months. • Conducted data migrations and website redesigns to enhance UX and performance. • Integrated third-party APIs and automation tools to streamline workflows and collaborated with marketing teams to implement conversion-driven landing pages.

• Microsoft Dynamics Junior Developer · MavenSolve USA2022-02-01 – 2022-08-01

  • Enhanced user engagement by 40% through data-driven analysis and strategic adjustments to application features. • Created innovative CRM solutions to transform client interactions, fostering stronger relationships and driving long-term customer loyalty. • Streamlined data migration processes, achieving noticeable improvements in system efficiency and reducing downtime.

Education

• Northwestern UniversityBachelor of Technology - BTech, Information Technology
• Computer Systems InstituteNetworking Career Program

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