Mannat Goyal

About

Data-driven digital marketing professional with experience in multi-channel outbound campaigns, webinar lead generation, CRM-based lead qualification (Zoho CRM), keyword research, landing page optimization, and newsletter deployment. Also has early software engineering experience (Python unit testing and automation testing with Robot Framework and Selenium) and a project portfolio including project-management artifacts and front-end design/prototyping.

Experience

• Digital Marketer · FieldAssist03-01-2025

  • Executed multi-channel outbound campaigns (Email, LinkedIn, WhatsApp) targeting SMB to enterprise clients, achieving 35% average email open rates through targeted messaging and segmentation. • Consistently delivered 150+ registrations every webinar through multi-channel outbound strategy. • Maintained lead data integrity in Zoho CRM, qualifying MQLs based on engagement signals (opens, clicks, and replies) and routing high-intent prospects to the sales pipeline. • Coordinated with sales and product teams to optimize lead generation and qualification workflows using CRM tools and AI-powered solutions. • Monitored campaign performance (open rates, clicks, and replies) to identify optimization opportunities and refine outreach strategies. • Conducted keyword research and supported landing page optimization to improve content relevance and organic discoverability. • Designed and deployed email newsletters using Canva and MailerLite, supporting ongoing outreach and content engagement.

• Freelance Digital Marketer · Independent Clients11-01-2024 – 02-01-2025

  • Ran outbound email and LinkedIn sequences using Brevo and Waalaxy, managing list building, targeting, and multi-step follow-up cadences. • Planned and optimized paid ad campaigns across Google, LinkedIn, and Meta, managing audience targeting, ad creative, and performance tracking. • Collaborated with a senior marketing consultant to align inbound and outbound strategies, and reported on performance metrics (leads, engagement) through dashboards.

• Junior Software Engineer · InTimeTec01-01-2024 – 03-01-2024

  • Wrote unit tests in Python. • Performed automation testing using Robot Framework and Selenium.

Education

• Swami Keshvanand Institute of TechnologyBachelor of Technology, Bachelor of Technology in Computer Science
• Central Academy Sr Sec School, ChittorgarhSenior Secondary, Senior Secondary

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