Eliza Gerland

About

Seasoned marketing leader with 12+ years of experience driving growth and building high-performing marketing systems for startups and scale-ups across Europe and the US. I’ve led brand, lifecycle, and performance marketing efforts that have grown revenue by up to 46%, launched new markets, and scaled user acquisition across B2C and B2B businesses in diverse industries. Fluent in marketing tech and automation using tools like ActiveCampaign, Klaviyo, GA4, Stripe, Zapier, and performance channels. Strategic mindset and a builder’s approach to every challenge, from optimizing funnels to designing onboarding journeys.

Experience

• Fractional Head of Marketing / CMO · Self-employed2019-02-01 –
• Marketing Director · OneThousandClub2024-08-01 – 2025-05-01

  OneThousandClub is a social club for curious minds. As Director of Marketing, I manage growth strategy for new city launches, assist with retention initiatives for existing members, and execute product marketing for all things membership & automation.

• Chief Marketing Officer · UFODRIVE11-01-2022 – 07-01-2024

  As CMO, I oversee global marketing strategy and manage the marketing team for the B2C & B2B businesses. UFODRIVE is an all-electric car rental service with locations in 16 cities globally and the highest customer rating in the world.

• Head of Marketing & Brand · Tuune2021-09-01 – 2022-11-01

  Tuune empowers people with cycles to experience personalized healthcare via hormonal intelligence. As Head of Brand and Marketing, I worked on product marketing, brand positioning, messaging, product development, and marketing campaigns.

• Head of Growth & E-Commerce · PiperWai2020-07-01 – 2021-09-01

  PiperWai is a leading indie brand of natural personal care products in the US. As Head of Growth for e-commerce, I helped relaunch the product line with sustainable packaging and increased customer acquisition through strategic marketing campaigns.

• Brand Marketing Consultant · Theory Marketing Partners2019-01-01 – 2021-06-01

  Theory is a consulting group that makes brand marketing compelling and effective. Previous clients include Seed + Mill, Reflekt Skincare, Kindness.org, and e-caregivers.

• Co-Founder & Chief Marketing Officer · Lilu, Inc2018-04-01 – 2020-04-01

  Lilu builds technology to empower new moms. As CMO & Co-founder, I helped build the brand, launched direct-to-consumer channels, and created a loyal community of followers.

• Senior Marketing Manager · Koi Design LLC2016-04-01 – 2018-04-01

  In 2010, koi changed the medical apparel industry with designer scrubs. As the Senior Marketing Manager, I managed marketing strategy for B2C and B2B campaigns spanning over 1,500 retailers and a growing e-commerce store.

• Marketing Coordinator · Marine Layer2013-10-01 – 2015-09-01

  Marine Layer is a lifestyle clothing brand known for soft tees and casual apparel. As Marketing Coordinator, I was responsible for digital marketing, social media content, influencer marketing, and brand partnerships.

Education

• University of San Francisco School of ManagementMBA, Business Management
• Product Marketing Alliance
• UCLABachelor of Arts, English

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