Ellie Kim

About

With a Bachelor's degree in Media, Culture, and Communication from New York University and a current pursuit of a UX/UI Research & Design certification from Springboard, I bring a robust blend of education and practical experience to the field of UX design. My professional journey includes a role as a UX Designer at Blackburn Labs, where I specialize in app development, ensuring high-quality deliverables that meet client specifications. Previously, I led a team at Winskill's Industries Ltd., enhancing their website's user experience and interface design. At Naver Z (ZEPETO), I managed communications strategy and creator partnerships, leveraging insights to shape user-friendly solutions. My tenure at Bankcard Services saw me drive a 239% YOY growth in website sales through data-driven design and targeted marketing campaigns. Proficient in tools like Shopify, Canva, and MailChimp, I excel in content creation, user engagement, and conversion optimization.

Experience

• UX Designer · Blackburn Labs05-01-2024

  Specialize in UX/UI design for app development, ensuring high-quality deliverables that align with client preferences and project specifications.

• UX Designer · Winskill's Industries Ltd.01-01-2024 – 02-01-2024

  - Led a team of three designers in spearheading the design of Winskills Industries website, focusing on enhancing user experience and interface design. - Defined project scope, conducted comprehensive research and UX audit, and guided UX phases including information architecture and navigation design. - Successfully delivered a renovated website design that met client satisfaction, emphasizing simplicity, usability, and visual appeal.

• Communications Strategy & Creator Partnerships · Naver Z (ZEPETO)06-01-2022 – 02-01-2023

  - Gathered and synthesized creator pain points, strategized community engagement through Discord, and managed collaboration strategies. - Leveraged creator insights to shape user-friendly solutions and contributed to brand direction by crafting slogans and renewal strategies in collaboration with User Research and Marketing teams. - Collaborated cross-functionally to ideate and execute creator events, generating and executing creative design concepts aligned with brand strategies. - Managed a streamlined creator database and established criteria for a rating system. Proficient in content assessment and quality control, translating into design decision-making for optimal user experiences. - Conducted internal stakeholder interviews to identify pain points and led strategic interventions to enhance overall workflow efficiency.

• User Insights & Marketing · Bankcard Services11-01-2019 – 05-01-2022

  - Analyzed and achieved a 239% Year-over-Year (YOY) growth in website sales using data analytics to inform and optimize user-centric designs. - Directed content planning, production, and management across diverse platforms (social media, websites) using tools like Later, Shopify, Canva, and MailChimp, displaying proficiency in content creation for user engagement and conversion. - Executed targeted marketing campaigns via Google AdWords, Facebook Ad Manager, and micro-influencer collaborations, showcasing expertise in audience segmentation and engagement strategies. - Conducted A/B tests and analyzed the results to formulate effective ad solutions. - Orchestrated and strategically planned highly successful seasonal sales campaigns utilizing user interactions and conversion data. - Achieved record-breaking sales during Black Friday 2020.

Education

• SpringboardUX/UI Research & Design
• New York UniversityBachelor's degree, Media, Culture and Communication

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