Nicole McGinley

About

UI'm a hybrid creative–strategist–closer: part content expert, part relationship builder, part revenue driver. With 10+ years of experience in content strategy, storytelling, and B2B partnerships, I help startups and founders grow their visibility and connect with customers through high-impact media and strategic communication. My background spans video production, post-production, sales, and consulting — from supporting six-figure creators to building retention strategies and delivering content that drives 10K–30K+ organic views. I bring a unique combination of creative fluency and business acumen to every team I join. Client-Facing Strengths Consultative, solution-oriented approach Comfortable managing relationships with founders, startups, and cross-functional teams Experienced in both sales enablement and brand storytelling Creative + Strategic Led content campaigns aligned with launches, fundraising, and growth milestones Translate complex ideas into high-converting shortform and visual assets Sharp communicator with experience across platforms and pitch decks Based in San Francisco. Open to creative or strategic roles at the intersection of AI, storytelling, and customer growth.

Experience

• Creative Strategist · Content by Nicole2024-04-01 –

  I help founders and early-stage startups craft scroll-stopping short-form content that builds visibility, trust, and traction — without the overhead of hiring in-house. Bay Area-based shoots + strategy Content that drives 10K+ avg views and real results From scripting to social-ready delivery Trusted by visionary startups, solo founders, and creative brands Services include: Creative direction + content strategy On-site video production (SF & Bay Area) Short-form editing for LinkedIn, IG, TikTok, and YouTube Shorts Platform optimization + light brand consulting Want to grow your brand through smart storytelling and content that actually converts? Let’s talk.

• Account Executive · BLNK Slate Media2022-02-01 – 2024-02-01

  Prospecting, Qualifying, Leading Demos, Closing, Client Success I help clients with high volume social media video editing. Through our work we identify their needs and get ramped up with a quality video editor.

• First Assistant Editor · Netflix2021-02-01 – 2021-10-01
• Assistant Editor · Netflix2019-05-01 – 2021-02-01

  Assistant on Escape From Hat

• Editor · “Empty” short film2019-04-01 – 2019-05-01
• Assistant Editor · Paper Street Films2019-03-01 – 2019-04-01

  Assisted on The God Committee

• Junior Editor · Turncard Content2018-09-01 – 2019-01-01

  Junior Editor: Five Day Flip - CNBC; Outrageous Pumpkins - COOKING

• Assistant Editor · Lucky82016-05-01 – 2019-01-01

  Assisted on shows: 60 Days In - A&E, Kids BBQ Championship - FOOD; People's Magazine Investigates: Inside Cults - ID; Dark Waters - ID Junior Editor - House Hacks - DIY

• Editor · “Mila and Mimi Too”2018-01-01 – 2018-02-01
• Associate Producer · Vidiots2016-01-01 – 2016-04-01

Education

• University of North Carolina at Chapel HillBachelor of Arts (B.A.), Journalism and Mass Communication
• University of Southern CaliforniaCinematography and Film/Video Production
• Lorenzo d'Medici

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