Emma Caggiano

About

With a Bachelor of Science in Business Administration from Northeastern University, I have built a robust career in social media and influencer marketing. Currently, I lead social and influence strategies at Hårklinikken, enhancing brand presence and engagement. Previously, I managed social media and influencer marketing at Augustinus Bader, driving brand awareness and customer engagement. My experience includes serving as Social Marketing Manager for Brand Partnerships at John Lewis & Partners, where I led supplier-funded activations for major fashion and beauty brands. I have also developed social media strategies at Morgan Stanley and managed platforms at Spredfast. My expertise lies in crafting innovative strategies that boost brand visibility and foster audience engagement across various industries.

Experience

• Social and Influence Lead · Hårklinikken02-01-2024

  Responsible for leading social media and influencer strategies to enhance brand presence and engagement.

• Social Media and Influencer Marketing · Augustinus Bader12-01-2020 – 01-01-2024

  Managed social media and influencer marketing strategies to drive brand awareness and customer engagement.

• Social Marketing Manager, Brand Partnerships (Fashion & Beauty) · John Lewis & Partners06-01-2019 – 12-01-2020

  Social lead for all supplier-funded activations across Fashion and Beauty brands, ranging from the likes of Ralph Lauren and Sweaty Betty to Charlotte Tilbury and Estee Lauder.

• Social Media Manager · Morgan Stanley07-01-2018 – 03-01-2019

  Developed and executed social media strategies to enhance brand visibility and engagement.

• Social Media Manager · Spredfast05-01-2017 – 12-01-2017

  Managed social media platforms and strategies to increase brand presence and audience engagement.

Education

• Northeastern UniversityBachelor of Science (B.S.), Business Administration

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