Kaleb McAfee

About

A social media and influencer marketing strategist with 10+ years helping brands grow engagement, awareness, and community. I’ve worked with clients across consumer goods, hospitality, legal, real estate, and non-profits, managing content, campaigns, and influencer partnerships. I love turning ideas into actionable strategies that drive real results and help brands connect with their audience. My goal is to make marketing simple, effective, and tailored to each brand’s voice.

Experience

• Integrated, Social Media Manager · Crowe Pr06-01-2023 – 07-01-2025

  At Crowe PR, I oversaw digital strategy for clients across consumer goods, hospitality, healthcare, and tech, driving measurable growth and engagement. My work resulted in 2.1M+ monthly Pinterest impressions, 2.5K+ new followers in six months, and 39 influencer activations in one quarter with an impressive 4.5% engagement rate. I led campaign strategy, influencer partnerships, and content planning, ensuring every initiative aligned with client goals while delivering measurable results.

Education

• Old Dominion UniversityBachelors of Science, Communications
• Liberty UniveristyMasters of Science, Strategic Communications

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