Emma Hernando

About

Multilingual public relations and communications professional with experience leading media outreach, brand initiatives and communications across hospitality, corporate, political and lifestyle clients, securing placements in The Wall Street Journal, The New York Times, Bloomberg and more. I can seamlessly integrate with your team to manage press strategy and draft long and short form materials such as press releases, op-eds, Linkedin posts, social media captions and more.

Experience

• Senior Brand Manager · Mona Creative09-01-2024

  ● Led influencer and media outreach efforts and brand initiatives for multiple hospitality and lifestyle clients. ● Leveraged media relationships to secure press for multiple clients at top tier outlets. ● Coordinated brand partnerships for clients across markets, working alongside partners to ensure success. ● Secured media coverage in major national and local media outlets, including exclusives, profiles and TV segments. ● Developed press strategy, brand language and press releases according to clients’ needs. ● Managed junior staff on executing day-to-day communications with clients, internal teams and external partners.

• Communications Manager · New Deal Strategies02-01-2022 – 09-01-2024

  ● Developed and executed communications strategies for political and legislative campaigns. ● Coordinated press outreach for multiple clients simultaneously, securing press coverage in major national, local and hyper-local media. ● Drafted short and long-form written materials, including opinion pieces, press statements, press releases and press advisories. ● Managed multiple client social media accounts, developing content and social copy.

• Corporate Public Relations Intern · Current Global07-01-2021 – 02-01-2022

  ● Developed comprehensive media lists of reporters and journalists for contact. ● Pitched topical and intriguing stories to journalists related to clients.

Education

• New York UniversityBachelor of Science; Bachelor of Fine Arts, Politics; Theatre

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