Rachel Jacobs

About

Results-driven PR professional with over five years of experience across advertising, tech, entertainment, and lifestyle. Known for driving media coverage that generates millions of impressions and securing placements in top-tier outlets. Proven ability to build thought leadership programs, manage cross-functional campaigns, and mentor junior staff. Recently led cybersecurity and AI thought leadership efforts for CIVIC/Point Wild, delivering extensive media coverage and measurable web traffic growth; adept at coordinating partnerships and multi-channel strategies.

Experience

• Account Executive · CIVIC05-01-2025 –

  Plan and execute thought leadership campaigns in cybersecurity, AI, and post-quantum encryption, securing features, op-eds, and executive commentary in The Wall Street Journal, Forbes, and CNET to elevate client authority. Build and lead Point Wild’s threat intelligence communications program, delivering 59 media placements, 119+ million impressions, and a 236% website traffic increase in 2025. Lead and mentor junior team members in executing integrated PR campaigns, coordinating cross-functional teams to deliver consistent messaging and professional development.

• PR Specialist · Press Kitchen04-01-2024 – 05-01-2025

  Developed and executed comprehensive PR strategies focused on long-term brand messaging; managed media relations across five accounts; built digital and social media strategies that supported broader PR initiatives; tracked competitor trends to guide real-time strategy; crafted compelling press materials ensuring consistent messaging across platforms.

• Junior Account Executive · Shore Fire Media03-01-2023 – 04-01-2024

  Managed publicity campaigns for clients in the entertainment industry; secured placements in top-tier outlets (The New York Times, NPR, Associated Press); created press materials (newsletters, memos, event invitations, pitches, releases) with consistent messaging; coordinated publicity opportunities, schedules, and event coverage.

• Publicity Assistant · Shore Fire Media08-01-2022 – 03-01-2023

  Supported publicity campaigns across entertainment clients; assisted with media outreach, press materials, and event coordination.

• Publicity Assistant · Press Here Publicity12-01-2021 – 08-01-2022

  Managed day-to-day client accounts; coordinated media coverage for 40+ date tours; oversaw guest lists and communications with promoters and tour managers; collaborated with VP/CEO on strategic plans for media presence; pitched and secured media coverage for client features and stories; liaised between talent agents, managers, labels, tour managers and media daily.

• Social Media & Marketing Intern · The Pension Boards–United Church of Christ, Inc.05-01-2021 – 04-01-2022

  Developed and executed a digital marketing plan to increase participation in retirement plans; created weekly posts for Facebook, Twitter, and LinkedIn; led interdepartmental meetings to guide online campaign direction and digital brand growth.

• Social Media & Community Manager Intern · AMF Media01-01-2021 – 05-01-2021

  Created and scheduled posts for multiple social accounts; led team meetings to analyze data and trends; developed social plan for Neufluence; initiated influencer partnerships.

• Digital Media Intern · Coasis Coliving10-01-2020 – 12-01-2020

  Curated weekly social content; monitored engagement; produced marketing materials in Canva; created a social calendar and post plan.

• Documentation Management Intern · Riezman Berger, P.C.12-01-2018 – 08-01-2020

  Reviewed and analyzed client files; compiled reports for file preservation; entered client data into ProLaw; organized client files.

Education

• Fordham UniversityBachelor of Arts - BA, Digital Technology & Emerging Media; Minor in Spanish Language & Literature

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