Emma Mae Sheedy

About

With a robust background in marketing and a Master of Business Administration in Organizational Leadership from Western Governors University, I am a seasoned marketing professional. Currently serving as the Marketing Manager at Repli, I lead the marketing department, focusing on campaign testing, data analysis, and brand consistency. My previous role as Digital Marketing Manager at EM Digital Marketing, LLC., saw me managing a team and enhancing client campaigns, achieving a notable increase in organic social media engagement. At Medical Sales College, I excelled as an Inbound Marketing Manager, significantly boosting lead nurturing email click-through rates and social media engagement. My journey began at Mauka Digital, where I honed my skills in digital marketing strategies and analytics. With a Bachelor's degree in Communications from St. Thomas Aquinas College, complemented by a minor in Social Media Marketing & Public Relations, I bring a comprehensive approach to marketing and leadership.

Experience

• Marketing Manager · Repli11-01-2022

  Develop & lead the Marketing Department, implementing efficient processes, conducting campaign testing, leveraging data dashboards, and ensuring consistent branding standards. Build email marketing campaigns, develop creative for socials, print, website, and write copy for marketing projects & press releases. Build a lead nurturing strategy, implement HubSpot processes, and standardize communication & processes for CS/X & Sales.

• Digital Marketing Manager · EM Digital Marketing, LLC.01-01-2021 – 03-01-2023

  Managed a team of 3, while developing client email marketing, advertisement, and social media campaigns. Averaged 1.46% increase monthly in organic social media audience, and increased organic impressions by at least 1% each month for a year. Created social media presence for small businesses, built digital marketing-based strategies and analyzed through Google Analytics.

• Inbound Marketing Manager and Social Media Marketing Specialist · Medical Sales College06-01-2021 – 11-01-2022

  Optimized marketing automation and lead nurturing activities, including a 34.02% increase in lead nurturing email CTR. Supported keyword, trend, and competitor analysis, web design, SEO, project development, closed-loop analytics, web forms, etc. Managed and led concept marketing campaigns across multiple channels, while increasing conversion rates by 3.4% in a quarter. Managed 9 social media profiles across 5 platforms, creating on average 50 content posts a week, increasing organic leads by 2200%. Spearheaded campaigns on social media and received over 438.6K views in 3 weeks, while increasing followers by over 1,400+. Networked across social platforms to build relationships and connections with VIP members of an industry.

• Digital Marketing Specialist · Mauka Digital10-01-2020 – 03-01-2021

  Supported trend and competitor analytics/research, providing support for the development of the website, social media content, and blog. Assisted with monthly paid search campaign management and reporting, developing digital marketing strategies that meet goals. Worked with the Marketing Manager on digital campaigns, podcast edits, graphic design projects, video editing, and customer relations.

Education

• Western Governors UniversityMaster of Business Administration - MBA, Organizational Leadership
• St. Thomas Aquinas CollegeBachelor's degree, Communications, minor in Social Media Marketing & Public Relations

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