Sharese Price

About

As a Marketing Specialist with over five years of experience, I lead multi-channel campaigns to enhance brand visibility, customer engagement, and lead generation. Collaborating with teams across the organization, I manage marketing calendars, streamline workflows, and oversee email marketing strategies, achieving measurable improvements in open rates and conversions. My role involves ensuring consistent brand messaging and serving as a primary liaison for departmental marketing needs. My expertise lies in digital marketing, email campaigns, and social media strategy, supported by strong communication and project management skills. With a data-driven approach, I aim to align marketing initiatives with organizational goals, driving impactful results. I am committed to fostering customer trust and building authentic connections that enhance brand loyalty and business growth.

Experience

• Marketing Specialist · BankFinancial2023-03-01 –

  • Lead the planning and execution of multi-channel marketing campaigns across digital, print, social media, and web platforms to increase brand awareness, customer engagement, and lead generation. • Serve as the primary liaison for branch and department marketing requests, ensuring cohesive communication and consistent brand messaging across all channels. • Manage marketing calendars, campaign workflows, and creative tasking platforms to streamline project delivery and maintain alignment with business goals. • Develop and optimize targeted email marketing campaigns with measurable improvements in open rates, click-throughs, and conversion metrics. • Oversee social media strategy, including content creation, scheduling, and performance analytics to enhance engagement and audience growth. • Coordinate community events, sponsorships, and conferences—handling logistics, promotional materials, and post-event reporting to drive community visibility. • Design and produce marketing materials, including flyers, signage, newsletters, and collateral, ensuring compliance with brand, legal, and regulatory standards. • Monitor and analyze marketing KPIs, including ROI, impressions, reach, and engagement, to provide actionable insights and optimize campaign performance. • Support sales and marketing integration using Microsoft Dynamics CRM by generating reports, segmenting audiences, and tracking campaign effectiveness. • Manage charitable giving programs, local partnerships, and CRA-related initiatives to enhance brand reputation and strengthen community impact.

• Marketing Associate · Mahogany Realty Group2020-02-01 – 2023-03-01

  • Enhanced branding and online presence through market and competitor research • Developed marketing strategies tailored to client needs • Researched digital trends to identify growth opportunities • Managed projects including websites, social media, branding, and content creation • Tracked and analyzed website traffic and rankings for performance optimization • Partnered with teams to help create content that drives revenue

• Marketing Intern · Music Evolved Records2018-11-01 – 2020-01-01

  Supported marketing initiatives that contributed to 15% increase in album sales and 25% growth in social media. Developed and implemented digital marketing campaigns across SEO, social media, and video platforms. Conducted competitor research identifying 8+ market opportunities that informed strategy development. Created and launched 15+ promotional campaigns, achieving an average 12% engagement rate. Produced content for social media, email, and web platforms, generating 200+ new email subscribers quarterly. Analyzed campaign performance data using analytics tools, providing insights that improved future campaigns. Coordinated event promotions and community outreach initiatives to expand brand reach.

• Social Media Marketing Intern · Milestone Realty2016-07-01 – 2018-09-01

  Developed and executed social media strategy plans across 3 platforms, increasing follower count by 15%. Supported brand growth through digital campaigns, contributing to 15% in lead generation. Maintained consistency in visual design, improving brand recognition score by 20%. Contributed to SEO efforts and managed paid search support to increase website visibility. Created and optimized content, generating an average 15% engagement rate. Researched target audiences to improve engagement strategies by 25%.

Education

• Western Governors UniversityMaster of Science, Marketing
• Keller Graduate School of Management of DeVry UniversityMaster's degree, Project Management
• DeVry UniversityBachelor's degree, Business Administration and Management, General
• DeVry UniversityBachelor of Science, Business Administration and Management, General
• Keller Graduate School of Management - Atlanta CenterMaster of Science, Project Management

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