Emma Nordlund

About

Graduate from Florida State University with a strong foundation in Media Communication Studies. Currently, I hold a Marketing Coordinator position where I manage campaigns, create content, and develop digital marketing strategies. Experienced in B2C and B2B marketing, email marketing, social media strategy, and SEO optimization. Passionate about leveraging creativity and data-driven insights to drive meaningful results for brands in the technology and logistics industries.

Experience

• Marketing Coordinator · Otte Polo Group2024-05 –

  Coordinate cross-functional marketing campaigns for B2C & B2B brands, collaborating with design, sales, and development teams to ensure cohesive execution across departments. Lead email marketing and social media strategy, developing multichannel content calendars to drive engagement and conversions. Write and optimize website copy with SEO best practices to improve search rankings and organic traffic.

• Marketing and Sales Intern · Otte Polo Group2023-12 – 2024-05
• Marketing Coordinator · Phase V Fulfillment2023-12 –

  Plan and execute targeted B2B campaigns across email and social media, building brand awareness and driving qualified traffic from ecommerce audiences. Create SEO-driven content for blogs, landing pages, and downloadable resources to position Phase V as a thought leader in the logistics space. Support alignment between marketing and sales by handling inbound inquiries, vetting leads, and setting up meetings to optimize conversion workflows.

• Marketing Coordinator · Geeks on Site2023-12 –

  Launch seasonal promotions and service campaigns tailored to both B2C and B2B customers, supporting a customer base of over 200,000+. Create SEO-optimized web content to increase organic traffic and improve visibility for nationwide tech repair and smart home services. Track and report on ROI from email, digital ads, and organic SEO efforts to inform and help make strategic marketing growth decisions.

• Content Creator · Table Rock2020-05 –

  Work with Table Rock to strategize and execute brand partnerships. Analyze digital trends and analytics to optimize content performance. Increased followers to over 205,000 across multiple social media platforms.

• Social Media Assistant · Ives Curated Gifts2023-05 – 2023-08

  Created content on social platforms to advertise the store and products. Collaborated with social media manager on various marketing projects. Provided creative ideas for the store's social media presence.

Education

• Florida State UniversityMedia/Communication Studies, Commercial Entrepreneurship
• Fort Myers High SchoolInternational Baccalaureate

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