Samantha Siegel

About

Dedicated professional with a proven track record in digital marketing and communications. Skilled in crafting engaging content, executing effective campaigns, and leveraging social media to enhance brand visibility. Experienced in the marketing industry, with a focus on copywriting, graphic design, and customer engagement strategies. Notable achievements include contributing to award-winning campaigns and enhancing brand strategies across various platforms.

Experience

• Marketing Specialist · We Florida Financial2024-06-01 –

  - Craft impactful blogs and newsletters highlighting proficient copywriting skills to clearly communicate the brand's message. - Design visually appealing graphics and promotional materials using Canva to support social media campaigns, blogs, newsletters, and event promotions. - Execute multi-platform social media campaigns, targeting Facebook, Instagram, Twitter, TikTok, Yelp, and Google to boost user interaction. - Produce compelling copy for social media posts and event promotions, ensuring alignment with the organization's tone and voice.

• Digital Marketing Coordinator · Decocrated2023-08-01 – 2024-05-01

  - Analyzed performance metrics of loyalty programs and retention campaigns, utilizing insights to refine strategies and maximize customer engagement. - Develop email and SMS campaigns, delivering personalized content to drive conversions and enhance customer retention. - Lead social media strategy and content creation across Instagram, Facebook, YouTube Shorts, Stories, and TikTok to ensure brand consistency and audience engagement. - Stay updated on digital marketing trends and platform updates to maintain innovative and effective marketing strategies. - Work closely with sales, product, and customer service teams to ensure a unified digital marketing strategy that aligns with overall business goals.

• Ecommerce and Marketing Specialist · Decocrated2022-08-01 – 2023-07-01

  - Key member of the team that won 2023 Best Subscription Box in the United States - Assisted in organizing social content shoots, including mood boarding and product selection to showcase merchandise effectively. - Executed email marketing campaigns, creating on-brand content that enhanced customer engagement. - Oversaw all administrative aspects of Shopify, including price adjustments, order processing, and product uploads. - Wrote blogs and website copy, implementing effective SEO/SEM strategies to optimize online traffic and improve visibility.

• Influencer Marketing Associate · Decocrated2019-05-01 – 2023-03-01

  - Collaborated with the design team on social media promotion, influencer marketing strategies, and Pinterest content creation. - Gathered UGC from influencer platforms to enhance social media presence. - Successfully integrated authentic content that resonated with the target audience to amplify brand visibility.

• Social Media Assistant · 1Thrive2021-06-01 – 2022-07-01

  - Oversaw all social media presence and content on multiple platforms such as Facebook, Instagram, Twitter, LinkedIn, and Pinterest. - Used Google Analytics to understand audience engagement and campaign effectiveness. - Developed and implemented customer engagement strategies, including organizing contests and giveaways.

• Marketing and Product Development Assistant · 1Thrive2020-06-01 – 2021-05-01

  - Conducted regular market research to stay ahead of industry trends, competitor products, and consumer preferences. - Liaised between marketing and product development teams, ensuring a unified approach in both product creation and promotional efforts.

• Marketing Communications Associate · FAU Athletics2020-01-01 – 2020-04-01

  - Contributed to a visually engaging and consistent online presence across various social platforms. - Created compelling social media graphics on Canva, to enhance marketing efforts. - Photographed all campus stadiums on-site, capturing visually appealing images for use on the social media pages of FAU sports teams.

• Marketing Intern · Stratton Home Decor2019-05-01 – 2019-08-01
• Content Developer · Different Brains Inc.2018-01-01 – 2018-08-01

  - Edited podcasts using Final Cut Pro ensuring high-quality audio experiences. - Transcribed and collected interviews contributing to the research and content development processes. - Wrote blogs and short stories focusing on neurodiversity themes, and shared them on the website to engage and educate readers.

Education

• Florida Atlantic UniversityBachelor of Arts - BA, Film, Video, New Media

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