Erfan Pirhooshiar

About

With a Bachelor of Commerce in Marketing from York University and a Data Analytics certification from BrainStation, I have developed a robust career in digital marketing and data-driven strategies. Currently serving as the Digital Marketing & Acquisition Manager at Export Development Canada, I lead B2B marketing campaigns, leveraging tools like Clearbit and ZoomInfo to enhance targeting and personalization. My previous roles include Digital Media Manager at Doner Partners Network, where I optimized omnichannel campaigns for clients like Tim Hortons and Best Buy, and Growth Marketing Lead at Goway Travel, where I crafted full-funnel strategies to boost sales. As a PPC & SEO Specialist at 9thCO Inc., I improved ROI through strategic ad campaigns. My career began as a Digital Marketing Consultant at Web4You Inc., where I focused on data-driven campaign execution. My expertise lies in optimizing performance, reducing acquisition costs, and driving measurable business growth.

Experience

• Digital Marketing & Acquisition Manager · Export Development Canada | Exportation et développement Canada03-01-2024

  In this role, I lead the strategy and execution of B2B marketing campaigns, focusing on driving measurable results in lead generation and brand growth. By leveraging advanced tools like Clearbit, 6sense, and ZoomInfo, I’ve enhanced audience targeting and campaign personalization, contributing to a significant increase in qualified leads. Managing a multi-million-dollar advertising budget, I oversee campaigns across various platforms, including Google Ads and programmatic media, while consistently optimizing performance through detailed data analysis using PowerBi and SQL. Through a focus on testing and continuous improvement, I’ve successfully reduced acquisition costs and increased overall campaign efficiency.

• Digital Media Manager · Doner Partners Network11-01-2022 – 03-01-2024

  I managed a cross-functional team to deliver innovative, omnichannel media campaigns for high-profile clients such as Staedtler, Tim Hortons, Best Buy, and St. Louis Bar & Grill. By collaborating closely with stakeholders, I developed strategies that maximized ROI and streamlined campaign execution. Notable achievements include decreasing in CPA through landing page optimization and achieving significant returns on sponsored search and programmatic campaigns. I also optimized traditional media buys, negotiating better rates and increasing ad placements while ensuring alignment with client goals.

• Growth Marketing Lead (Consultant) · Goway Travel10-01-2022 – 06-01-2023

  I crafted and implemented full-funnel marketing strategies that aligned with all stages of the customer journey, resulting in increased sales and improved lead quality. By managing substantial budgets for SEO and PPC campaigns, I consistently delivered impactful results, including significant revenue growth. My data-driven approach, combined with ongoing testing and optimization, helped enhance campaign performance and align marketing initiatives with broader business objectives.

• PPC & SEO Specialist · 9thCO Inc.11-01-2021 – 11-01-2022

  As a PPC strategist, I was responsible for creating high-impact digital advertising campaigns that drove traffic, reduced costs, and increased conversions across platforms like Google Ads, TikTok, and Pinterest. By combining data-driven insights with creative ad strategies, I improved click-through rates and delivered a noticeable boost in ROI. My focus on continuous testing and refining of audience segmentation and messaging helped elevate campaign performance and contribute to clients’ growth goals.

• Digital Marketing Consultant · Web4You Inc.09-01-2021 – 01-01-2022

  I played a key role in planning and executing data-driven digital marketing campaigns that generated strong returns for clients. Through strategic audience targeting, SEO improvements, and advanced testing techniques, I successfully lowered acquisition costs and improved overall campaign performance. My focus on collaboration with cross-functional teams ensured that marketing efforts were effectively integrated with sales and product goals, delivering measurable business outcomes.

Education

• York UniversityBachelor of Commerce - BCom, Marketing
• BrainStationData Analytics

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