Michelle Karunaratne

About

Experience with campaign strategy and execution which has required project, stakeholder and budget management, data analysis for actionable insights that drive business results. At agency I worked with clients in financial services, retail, CPG and automotive. Most recently at a top Canadian Bank I manage marketing campaigns planning and execution across social, SEM and display platforms. This also requires collaboration with internal teams such as product, audience and analytics I have good communication and reporting skills to keep all stakeholders up to date with performance. Finally digital marketing required staying up with trends to test and iterate new product offerings. I consider this to be an integral part of the journey.

Experience

• Digital Marketing Manager, Acquisition · Scotiabank Digital Factory06-01-2019

  Managing digital acquisition for chequing accounts across paid search, social, display and affiliate channels

• Account Manager - Paid Search & Social · Catalyst Canada08-01-2016 – 05-01-2019

  Responsible for managing paid search and social accounts

• Communications Assistant · TakingITGlobal11-01-2013 – 02-01-2014

  Maintained social media platforms, blogs and website. Wrote newsletters, press materials and content for online platforms.

Education

• University of TorontoCertificate, Digital Marketing Management
• Wilfrid Laurier UniversityHon Arts, Political Science and Global Studies
• Brain StationData Analytics

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