Eric Rosen

About

Experienced Director, Lifecycle/Email Marketing, CRM, Marketing Automation, Web Content, Brand Messaging. 20 years expertise in email marketing/multi-channel automation, 25 years professional copywriting and copyediting, including promotional and marketing messaging. Experienced in strategizing, producing and testing multi-channel, data-driven, segmented brand and lifecycle communications to maximize customer relationships. Adept at writing, editing and proofing on deadline with exceptional attention to detail. Experienced in hiring, training, and managing personnel. Resourceful and creative in problem solving. Proficient in use of Dreamweaver, HTML, CMS, ESP platforms (Braze, Twilio, Attentive, Klaviyo, Marketo, SalesForce Marketing Cloud, Journey Builder, StrongMail/Selligent, Campaign Monitor, Sailthru, ExactTarget, Iterable, Bronto, Zeta, Silverpop and more).

Experience

• Sr. Director, CRM & Loyalty · Grassdoor11-01-2021 – 03-01-2023

  As Sr. Director, CRM & Loyalty, likely responsible for developing and implementing customer relationship management strategies and loyalty programs to enhance customer retention and satisfaction.

• Sr. Director, CRM & Retention · Alpha Paw10-01-2020 – 07-01-2021

  As Sr. Director, CRM & Retention, likely responsible for overseeing customer retention strategies, managing CRM systems, and ensuring customer satisfaction and loyalty.

• Director, CRM · 9thWonder Agency11-01-2019 – 10-01-2020

  As Director, CRM, likely responsible for leading CRM initiatives, managing client relationships, and developing strategies to improve customer engagement and retention.

• Marketing Automation Strategist · 9thWonder Agency10-01-2016 – 11-01-2019

  As Marketing Automation Strategist, likely responsible for designing and implementing marketing automation workflows, optimizing campaigns, and analyzing performance metrics to drive marketing efficiency.

• Director, CRM · Thrive Market07-01-2015 – 02-01-2016

  As Director, CRM, likely responsible for developing and executing CRM strategies, managing customer data, and enhancing customer engagement and loyalty.

Education

• UCLABachelor of Arts (B.A.), English Language and Literature, General

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