Mark Mazzye

About

Marketing professional with 10+ years of experience delivering results in lifecycle marketing, CRM, and campaign management. Specializes in structured execution across Salesforce Marketing Cloud, email journeys, and cross-functional initiatives, driving measurable impact in regulated and complex industries. Thrives in environments that leverage strengths to ensure flawless execution and operational efficiency. Experienced in leading teams, managing campaigns end-to-end, and aligning marketing systems with business goals. Focused on opportunities in internal marketing operations, lifecycle marketing, or CRM management, with a goal to deliver predictable results and help teams scale efficiently.

Experience

• Senior Campaign Manager · Cognizant2025-01-01 –

  Championed clear communication protocols, resolving conflicts, and fostering a collaborative environment that allowed for successful alignment of customer campaign goals for 25+ stakeholders across the globe. Led end-to-end execution of 7-10 email Journeys per month for pharmaceutical, banking, and non-profit clients, reaching 20k–200k audience members with 95% on-time delivery. Launched scalable automated Welcome Journey in Salesforce Marketing Cloud, boosting first-month engagement by ~20% and 90-day sponsor retention by ~15%. Directed IP warming strategy and deliverability improvements, increasing inbox placement by ~10%. Designed and delivered enablement materials, training global nonprofit teams to independently manage campaigns and reduce errors by ~30%.

• Client Success Manager · Strum Platform2023-06-01 – 2024-03-01

  Advised 20+ nonprofit credit unions on leveraging data and reporting tools to create actionable audience segmentation, increasing targeted campaign efficiency by ~25%. Led onboarding of 7 new clients, streamlining data adoption and improving decision-making speed by ~30%. Developed scalable enablement resources, including training and documentation, improving client autonomy and reducing support escalations by ~40%. Consulted on marketing automation strategies, guiding clients to optimize campaigns and data-driven member engagement, improving response rates by ~15%.

• Success Manager · Salesforce2020-10-01 – 2023-03-01

  Managed a $120M enterprise portfolio, driving ROI and adoption of integrated marketing campaign tools across 10+ clients. Partnered with executives to identify growth opportunities, resulting in ~10–15% lift in campaign engagement and product adoption. Delivered insights and best practices, improving cross-team collaboration, product adoption, and campaign execution efficiency by ~20%.

• Campaign Manager · Salesforce2014-10-01 – 2020-10-01

  Led multicultural and cross-industry campaigns for 8+ high-value enterprise clients, achieving ~95% on-time delivery. Increased customer retention by ~10% through maturity assessments and actionable, data-driven recommendations. Directed integrated workshops and creative projects, boosting Salesforce product adoption by ~20%. Managed up to 20 concurrent projects weekly, balancing timelines, budgets, and deliverables while serving as the main client contact.

• Senior Account Manager, Cross-Channel Marketing · Experian Marketing Services2012-09-01 – 2014-10-01

  Oversaw large online marketing programs and initiatives for large retail clients, improving their efficiency and organization. Analyzed marketing strategies and designs for recurring campaigns and projects, and provided direction for improving overall efficiency and impact. Served as primary liaison for clients and provided data-driven recommendations to help clients achieve their business goals online. Managed daily operations for client base, with regards to production, reporting and data.

• Consumer and Marketing Coordinator · InterCure2010-08-01 – 2012-08-01

  Developed new designs for email blasts, giving the company a more professional and cohesive look and feel. Dramatically increased the company's social networking presence by engaging our Facebook users, as well as conceiving and implementing online deals, contests and specials along with corresponding banner ads. Reviewed and revised old templates to align them with the company's new look and feel, and to make them more organized and legible. Created the template for two weekly e-newsletters, as well as writing the contents and blasting them out to customers.

• Designer · Source Interlink2007-08-01 – 2010-08-01

  Collaborated with marketing managers to conceptualize web-based e-commerce by use of Flash and Dreamweaver in order to attain new and returning customers. Developed visually stimulating print-based ads, brochures, and layouts to market media products via Adobe CS programs. Conceived new campaigns and ideas in both print and web that were tested against, and were measurably more successful than, the older work. Proactively improved existing templates by making them uniform, ultimately saving the company time and money when sending to press.

• Graphic Designer · Capital Systems2006-12-01 – 2007-08-01

  Utilized Photoshop, Illustrator and QuarkXPress to create photographic and text layouts for financial and banking companies. Used the concepts created with a team of designers to construct custom layouts based on customer-supplied imagery. Engaged interactively with clients in order to effectively understand the sense of design and branding required to create the product.

Education

• State University of New York at OswegoBFA, Graphic Design
• State University of New York College at PotsdamBachelor's degree, Fine and Studio Arts

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