Ramya Pingali

About

With a robust educational foundation in Digital Marketing Analytics from MIT Sloan School of Management, a Master's in International Business and Management from the University of Bedfordshire, and a Bachelor's in Biotechnology from Osmania University, this professional has carved a niche in CRM and lifecycle marketing. Currently a Consultant at The Email Studio, they specialize in strategizing email and lifecycle programs across various industries. Their experience includes roles such as Senior Lifecycle Marketing Manager at Ritual.co and CRM Strategist at both Publicis Canada and SkipTheDishes. They have a proven track record in developing and implementing CRM strategies, optimizing user journeys, and managing substantial budgets. As a Mentor at The Forum, they provide guidance to individuals aiming to achieve their professional goals. Their expertise in CRM, digital marketing, and e-commerce is complemented by a keen understanding of emerging media and technology trends.

Experience

• Consultant · The Email Studio11-01-2021

  Setting up & strategizing Email & Lifecycle Programs for Clients across different industries. Partnered with Industry leading ESPs like Braze, Iterable, Klaviyo. Building a team of Enthusiastic, smart & hard working individuals.

• Mentor · The Forum08-01-2023 – 08-01-2024

  Mentored individuals, providing guidance and support to help them achieve their professional goals.

• Senior Lifecycle Marketing Manager · Ritual.co05-01-2021 – 10-01-2021

  Develop and implement marketing automation that provide relevant personalized communications across the customer lifecycle. Design and execute A/B tests to continually improve performance of our communications strategy and user retention. Work with stakeholders across the organization to ensure we have a cohesive strategy across all products and features, owning the overall view of the consumer lifecycle. Collaborate with internal analytics teams to ensure we can effectively report on our communications efforts and there is broad visibility on its performance. Work with our vendors to become the expert on and to evolve our messaging tools strategy. Work with product team to re-envision and optimize user journeys and experiences. Leverage always changing data from our merchant partners to continually increase the relevance of our communications to grow transaction volume.

• CRM Strategist · Publicis Canada12-01-2020 – 04-01-2021

  Lead the design, implementation and evaluation of CRM marketing lifecycle campaigns including welcome, trigger-based, nurture and retention programs for our client across multiple retail product categories. Create a test and learn framework to continuously monitor and optimize CRM programs to ensure alignment with clients business strategy and priorities. Prepare regular reporting and identify key insights to share with senior management. Develop creative briefs and provide ongoing leadership across internal and external marketing, design and technology partners. Identify and manage customer targeting and segmentation strategies and maintain list health and performance. Provide subject matter expertise to support CRM and omni-channel campaigns. Partner with the technology team to guide capability updates and enhancements. Speak and present confidently to clients about strategic recommendations, and share knowledge with clients and colleagues to help define agency best practices. Stay ahead of all emerging media, technology and platforms in the digital, CRM and e-commerce space to ensure we are leveraging new tactics and ideas in the optimal manner.

• CRM Strategist · SkipTheDishes03-01-2018 – 12-01-2020

  Own the implementation of a new CRM system and be the key person for CRM strategy. Develop customer segmentation and audience targeting strategies. Define the eCRM strategy to deliver initiatives that line into the overall business objectives. Responsible for signing off on launch checklists before comms are shipped including testing functionality and targeting accuracy. Build actionable, measurable strategies for driving customer activation, frequency and reactivation. Work closely with the BI and insights team to measure impact of eCRM programs and identify opportunities for future campaign performance. Build or facilitate the building of dashboards and clearly communicate program results as they line into specific platform and business KPIs on a weekly, monthly, quarterly, half yearly and yearly basis including ad-hoc performance reports. Conduct regular competitive analysis & have a keen awareness of competitor eCRM programs. Ensure email compliance with CASL/CAN-SPAM/anti-spam and privacy regulations. Key member of the Loyalty Program working group, accountable for launch and growth of Skip Loyalty program. Own and manage voucher strategy i.e. effectively assign budget in different programs and departments to achieve the following: optimising the voucher spend and improving Skip active customer base. Accountable for approx $8-10MM in annual voucher budget, ensuring strong KPI metrics against budgets.

Education

• Massachusetts Institute of Technology - Sloan School of ManagementExecutive Education, Digital Marketing Analytics
• University of BedfordshireMaster's degree, International Business and Management
• Osmania UniversityBachelor of Science (B.Sc.), Biotechnology

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