Erica Vain
Creative Director & Entrepreneur in Media
14 yrs experience · <10 hrs/week
About
With a strong foundation in biology from Xavier University of Louisiana and a master's degree from Morgan State University, I have seamlessly transitioned into a dynamic career in media and entrepreneurship. As the Founder and Creative Director of Create{Her Collective, I lead a team in producing compelling visual content and managing celebrity talent relations. My entrepreneurial spirit also led me to establish VAIN, LLC, where I oversee the creation of diverse multimedia platforms across various industries. Previously, I honed my skills as a Retail Operations Manager at Ulta Beauty and as a Digital Media Manager at Bleu Life Media, where I managed digital content and team operations. My early career included a role as an Allograft Skin Processor at The Living Legacy Foundation of Maryland, where I ensured the quality of skin grafts for medical use. My diverse experiences reflect a blend of scientific knowledge and creative leadership.
Experience
- Founder and Creative Director · Create{Her Collective02-01-2018
As Creative Director, I serve in many roles from production planning, video storyboarding and execution, celebrity talent relations and creative overall vision. I manage the Create Her Collective team to produce and publish visual excellence while sharing the stories of our amazing featured talent in a way that is unique and relatable.
- Founder and Chief Executive Officer · VAIN, LLC12-01-2009
I created VAIN LLC because I wanted to see more of myself in media. Since its inception, I have been able to grow and diversify the platforms under the VAIN umbrella (8 in total) creating multimedia content in entertainment, beauty, food, travel, tech and lifestyle industries. I am responsible for a large variety of creative and business duties including but not limited to hiring and maintaining staff to support content creation demands, conceptualization to content creation, pitching and securing brand partnerships and deals, celebrity talent relations and coordination, marketing and public relations, and business development.
- Retail Operations Manager · Ulta Beauty01-01-2016 – 03-01-2018
Executed the GEM Program in accordance with company standards, manage sales floor and drives retail and salon sales while pushing for 90% loyalty conversion and 4.5% credit card conversion in addition to maintaining operational excellence. I also communicate corporate directives daily, demonstrates knowledge and passion for company products and services and recruit and develop store associates for further growth within Ulta Beauty.
- Digital Media Manager · Bleu Life Media12-01-2009 – 12-01-2017
Was responsible for managing the digital team and all online endeavors with a focus on online writing, web design/ web development and social media. Assisted with photo and video shoot production, recruiting and advertising sales. Worked on all of their publications: Bleu Magazine, PYNK Magazine, Bombshell by Bleu Magazine.
- Allograft Skin Processor · The Living Legacy Foundation of Maryland10-01-2011 – 11-01-2013
Was responsible for manually manipulating skin grafts from local and national cadavers to prepare skin grafts for burn victims and other medicinal recipients. In addition, I had to maintain stellar sterile standards and monitor every step of each lab process to ensure high quality uncontaminated grafts that met production plan quotas.
Education
- Xavier University of LouisianaBachelor of Science (BS), Biology, Minor: Chemistry
- Morgan State UniversityMaster's degree, Biology/Biological Sciences, General
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