Kassandra Jones

About

With a robust educational background and diverse professional experience, this individual has carved a niche in digital media and social media strategy. Holding a Master of Public Health from New York University and an MBA from Quantic School of Business and Technology, they blend health expertise with business acumen. Their career began with a Bachelor's in Kinesiology from the University of La Verne, complemented by an Associate's in Natural and Behavioral Sciences from Pasadena City College. Currently self-employed as a Creative Producer and Digital Media Manager, they have collaborated with high-profile clients like the United Nations Sustainable Development Group and Tito's Vodka. Their role involves developing social media strategies, producing video content, and managing brand communications. Previous roles include Content Contributor for Time Out Group and Social Media Manager for Texas Health and Environment Alliance, showcasing their ability to lead content strategy and enhance brand presence across platforms.

Experience

• Creative Producer and Digital Media Manager · Self-employed08-01-2021

  Worked with various clients to develop social media strategies, produce and curate videography campaigns, lead communications strategies, manage projects and brands, produce and edit videos, and assist in product marketing. Clients included InCreative.co, Urban Indigenous Collective, Somos Votantes, OnBrand Media, Tito's Vodka, YPC Media, VitalVerse, Sleep is A Skill Podcast, United Nations Sustainable Development Group, Project Heal, and Mount Sinai Icahn School of Medicine.

• Content Contributor · Time Out Group plc08-01-2022

  Curated videos to enhance articles, created and edited video content for social media, devised creative treatments, worked with social media teams, and ensured copyright obligations were met.

• Content Producer · Time Out Market06-01-2022 – 07-01-2023

  Created and edited video content, acted as a video managing editor, communicated with city editors, produced videos across platforms, devised creative treatments, and maintained the video archive.

• Social Media Marketing Consultant · Compass Marketing Inc.02-01-2022 – 01-01-2023

  Strategized across social platforms, advised on content development, edited social posts, developed and executed a paid social strategy.

• Social Media Manager · Texas Health and Environment Alliance10-01-2020 – 06-01-2021

  Led social media content strategy, acted as a liaison with the community, scheduled editorial calendars, assisted in PR strategy, and maintained brand voice across platforms.

Education

• Quantic School of Business and TechnologyMaster of Business Administration - MBA
• New York UniversityMaster of Public Health - MPH, Global Health and Nutrition
• University of La VerneBachelor's Degree, Kinesiology and Exercise Science
• Pasadena City CollegeAssociate's Degrees, Natural Sciences & Behavioral Sciences

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