Catherine Michelle

About

I’m making a career change because I want to apply my creative, strategic, and storytelling experience on a larger scale, grow within a collaborative team, and drive impact at a brand I truly admire.

Experience

• Founder & CEO · Catherine Michelle Creatives09-01-2018

  As the Founder and CEO of Catherine Michelle Creatives, I lead a full-service digital media marketing agency that partners with national and international clients to craft impactful brand narratives, build strong online presences, and drive meaningful engagement. With over six years of experience in brand marketing, creative consulting, advertising, and social media management, I specialize in identifying unique market opportunities and helping brands attract and connect with their ideal audiences. At my core, I am a creative storyteller and strategic thinker, passionate about blending psychology, aesthetics, and data-driven insights to elevate brand recognition and maximize sales growth. My expertise spans compelling copywriting, innovative content strategy, and digital advertising, ensuring brands not only stand out but thrive in today’s competitive landscape.

• Marketing Director · Recreational Habits09-01-2020 – 11-01-2024

  As Marketing Director at Recreational Habits from September 2020 to November 2024, I led the brand’s development from inception to launch, establishing a distinctive identity and strategic marketing framework for a fast-growing lifestyle label. I oversaw all facets of social media marketing, seasonal campaigns, ambassador programs, and brand storytelling, driving both visibility and audience engagement. Under my direction, the brand cultivated a community of over 40,000 and earned premium media coverage in Vogue, Harper’s Bazaar, and other top-tier publications, positioning Recreational Habits as a standout name in the luxury lifestyle space.

• Social Media Director · Lividini & Co.03-01-2021 – 2024

  As Social Media Director at Lividini & Co., I managed digital strategy for the agency as well as high-profile lifestyle and retail clients including Sperry, Keds, KAY Jewelers, Zales, and Jared the Galleria of Jewelry. I developed audience-centric content plans and campaign frameworks designed to elevate brand visibility, increase engagement, and align seamlessly with broader marketing goals. Collaborating closely with client teams, I transformed brand insights into compelling social narratives, resulting in stronger campaign performance and deeper audience connection across platforms.

Education

• New York UniversityBachelor of Arts, Psychology & Photography
• Regent's University LondonMasters in Entrepreneurship, Business

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