Ericah Whitmill

About

With a robust background in digital marketing and account management, I currently serve as an Account Director at Critical Mass, where I oversee client accounts and lead strategic initiatives to drive business growth. Previously, I was the Associate Director, Digital at LifeSci Communications, where I spearheaded digital strategy and innovation. My tenure as Director, Digital at The Bliss Group further honed my skills in managing digital teams and executing successful campaigns. At LifeSci Communications, I founded the Digital Marketing vertical, enhancing the agency's offerings and leading the strategy for digital marketing campaigns across social media and programmatic platforms. My expertise includes audience research, strategic planning, and social media management, where I crafted content calendars and collaborated on graphic design. My career reflects a commitment to leveraging digital strategies to achieve client satisfaction and business success.

Experience

• Account Director · Critical Mass10-01-2024

  As an Account Director, likely responsible for overseeing client accounts, ensuring client satisfaction, and leading strategic initiatives to drive business growth.

• Associate Director, Digital · LifeSci Communications08-01-2023 – 10-01-2024

  As an Associate Director, Digital, likely responsible for leading digital strategy and execution, managing digital marketing campaigns, and driving digital innovation for clients.

• Director, Digital · The Bliss Group05-01-2023 – 08-01-2023

  As a Director, Digital, likely responsible for overseeing digital strategy, managing digital teams, and ensuring successful digital campaign execution.

• Senior Manager, Digital Marketing Lead · LifeSci Communications02-01-2022 – 10-01-2024

  Founded the Digital Marketing vertical within the digital engagement team at the agency where I brought in new capabilities to expanded agency offerings. Strategic lead where I lead the strategy, development and management of digital marketing campaigns for our clients via social media, programmatic and the Google Ads interface. Conducted key audience research where the client, industry and competitors were analyzed on the digital landscape. Insights were used in tactical plans to inform campaign strategy, relevant channels and outlets, budget development, and recommended implementation and timing. Corporate and product specific Social Media Manager for 5-7 clients which included the creation of monthly content calendars, including copywriting social copy and using graphic design skills (or working with designers) to create all social graphics/animations.

Similar talent on Pangea

Seann F.Digital Marketing Expert | Client Account ManagerToronto, ONVickie T.Digital Project Manager | Marketing Operations Expert | Transforming Strategy into Seamless ExecutionNick L.Account Director | Brand Builder | Growth Driver | Passionate LeaderLakewood, OHViktoriia P.Digital Marketing Expert | Strategic Leader