Ericka A.

About

Digital marketing specialist with 4+ years’ experience driving conversions and engagement across Meta, Tiktok, Instagram, CRM, and digital platforms. Proven success in leveraging consumer data to optimise targeting, personalise brand awareness, and deliver measurable business value. Skilled at collaborating cross-functionally to create seamless, data-driven consumer experiences.

Experience

• Paid Ads Specialist · Manta Sleep2024-01-01 – 2025-06-01

  • Developed and executed multi-channel marketing campaigns, optimizing Facebook, Instagram and Tiktok ads for high engagement and conversion, resulting in 5% increase in new customer acquisition. • Coordinated with internal and external teams to develop marketing materials including advertising campaigns, social content and video ads. • Analyzed paid media performance across various platforms, leveraging internal data and competitor insights to enhance ROAS & MER, while exploring new ad platforms like Reddit and Pinterest. • Managed media planning and deployment, ensuring timely and effective campaign rollouts aligned with business goals.

• Media Buyer · Right Hook Digital2021-08-01 – 2023-07-01

  • Spearheaded data-driven campaign strategies, resulting in 15% revenue for a startup business in 2022. • Managed daily administrative tasks to uphold rigorous KPI monitoring, ensuring precision and efficiency in campaign optimization. • Developed creative concepts and fine-tuned copy angles based on market research and competitor analysis to optimize campaign strategies.

• Assistant Manager - Branch Operations · Bank of the Philippine Islands (BPI)2016-10-01 – 2021-07-01

  • Solved operational hiccups in daily branch operations by implementing a business continuity plan in the three provincial branch assignments. • Mastered different operational processes and applied them optimally while supervising more than 10 employees per branch. • Achieved satisfactory grades on internal audits of each branch handled by complying with the Bank and AML regulations. • Resolved clients’ queries and maintained customer satisfaction by attaining 0% valid customer complaints for four years.

• Management Trainee · Bank of the Philippine Islands (BPI)2016-01-01 – 2016-09-01

Education

• Leeds Beckett UniversityGraduate Master of Business Administration
• University of the Philippines DilimanBachelor of Arts (BA), Speech Communication

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