Taylor Nadler Sauerwein

About

A versatile and client-focused Account Manager and Digital Marketer, highly regarded for leading and executing strategic marketing initiatives that align with client objectives. Known for a proven track record in coordinating paid social media campaigns, managing client relationships, and delivering results-driven solutions across a variety of industries. Skilled in leveraging data insights and digital tools to optimize campaign performance, enhance client satisfaction, and streamline project workflows. A proactive and solutions-oriented thinker recognized for building strong partnerships, driving project success, and maintaining a standard of service that consistently meets client goals.

Experience

• Account Executive · Cork Tree Creative, Inc.06-01-2023 – 10-01-2024

  - Built and maintained strong client relationships through proactive communication and consistent touchpoints, ensuring trust and alignment on strategic goals. - Led and executed multiple campaigns, including paid social, PR outreach, and digital marketing, achieving above-benchmark engagement and successful project launches. - Developed and refined web copy, social media content, and press releases tailored to client goals, ensuring consistency in brand voice across all platforms. - Collaborated closely with creative and web teams to drive high-quality deliverables, efficiently managing timelines and adapting to feedback for optimal project outcomes.

• Manager, Paid Social · Wpromote08-01-2021 – 2023

  - Led campaigns for a large entertainment client, utilizing both performance-focused and brand-centric strategies to drive audience engagement and awareness. - Managed campaign strategies for major home appliance brands, collaborating with influencers and leveraging authentic content to increase engagement and ROI. - Conducted audience segmentation and market research to enhance international campaign performance; collaborated with platform representatives to implement Brand Lift Studies and High Impact Takeovers. - Provided ongoing campaign monitoring, pacing, and optimization, presenting weekly reports and insights to clients.

• Media Manager · Performics10-01-2018 – 08-01-2021

  - Led campaigns for a large entertainment client, utilizing both performance-focused and brand-centric strategies to drive audience engagement and awareness. - Managed campaign strategies for major home appliance brands, collaborating with influencers and leveraging authentic content to increase engagement and ROI. - Conducted audience segmentation and market research to enhance international campaign performance; collaborated with platform representatives to implement Brand Lift Studies and High Impact Takeovers. - Provided ongoing campaign monitoring, pacing, and optimization, presenting weekly reports and insights to clients.

• Content Specialist · Performics10-01-2019 – 09-01-2020

  - Crafted compelling and engaging content to support clients' digital marketing efforts. - Created and curated content for various platforms, conducted research, optimized for SEO and ensured brand consistency while driving audience engagement and achieving campaign objectives.

• Associate Media Manager · Performics08-01-2017 – 09-01-2018

  - Managed and optimized acquisition and awareness campaigns across social platforms, aligning strategies with client goals and maximizing engagement. - Analyzed campaign performance to identify growth opportunities, implementing data-driven adjustments to improve efficiency and effectiveness. - Collaborated with creative teams to produce audience-focused content and maintained clear communication with clients to ensure seamless project execution.

Education

• Southern Illinois University EdwardsvilleBachelors Degree, Bachelor of Science in Applied Communication Studies, Public Relations, Business Administration

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