Erika Faith Alcaraz Vargas

About

I lead with strategy, speed, and storytelling, blending data and creativity to craft campaigns that resonate and perform. With over 9 years in content production and performance marketing, I’ve helped brands grow their reach and engagement through viral content and innovative strategies. I excel at team leadership, mentorship, and building cultures that challenge and empower.

Experience

• Creative Strategist · EllaOla05-01-2025

  What I’ve done recently: - Wrote performance ad scripts and briefs for multiple UGC creators - Directed content remotely by guiding talent and giving clear notes to editors until final delivery - Led a full-stack launch campaign for an AI app: I handled everything from scripting, shooting, editing direction, and creative strategy to even helping with media buying optimization What I bring: - UGC, testimonial, creator-like scripts - Performance-focused creative direction - Remote production management (no hand-holding needed) - Campaign launches from 0 to live assets - Strong POV on what works (and what’s just noise) Open to projects or retainer projects with brands.

• Director of Content · First Media US12-01-2021 – 07-01-2025

  -Brought back to lead and reinvent content strategy after performance declined across all platforms under the Blossom Page - Rebuilt the creative process across development, scripting, production, and analytics from scratch - Navigated a 10-person layoff (team reduced from 15 to 5) and still led multiple high-impact pivots - Transitioned the brand away from legacy formats into affiliate content (Amazon-focused), creator-led video, and performance ads - Independently sourced materials and assets for the team to use in order to be successful in their jobs, including tools to keep creative juices flowing and production moving - Became the team’s resource: testing and AI teaching tools for ideation, scripting, and creative optimization - Delivered strong-performing content across platforms with minimal budget, limited staff, and constant shifting priorities - Pitched strategic vision and content roadmap directly to C-Executive leadership, advocating for brand evolution - Built a culture of personal growth, positive team morale, and team development: ran 1:1 mentorships, confidence-building sessions, and book recs to help the team lead with power - Known for taking on the impossible, and delivering anyway!

• Creative Lead · TubeScience11-01-2020 – 11-01-2021

  - Built and led 3 creative teams across Beauty, Style, and New Media verticals, producing high-volume digital ads for Facebook, Instagram, TikTok, Snapchat, YouTube, and gaming app placements - Managed a team of senior producers and editors, mentoring 3–4 senior-level leads while expanding their leadership skill sets and ownership - Oversaw the full content pipeline from strategy and ideation to production and final delivery — always adapting to shifting trends and platforms - Ran cross-functional creative teams and developed strategic messaging that hit performance goals across DTC, brand, and experimental campaigns - Collaborated with marketing and sales to align creative direction with data insights and paid performance outcomes - Developed internal campaigns and creative testing strategies to meet broader business objectives - Provided team-wide training on process improvement, platform innovation, and creative testing best practices - Conducted brainstorms that encouraged risk-taking and fresh thinking, while still meeting fiscal and performance constraints - Reviewed and approved all creative work for quality, performance alignment, and platform optimization - Translated complex ideas into scroll-stopping visual narratives for highly engaged (and often skeptical) digital audiences - Acted as creative bridge across departments — from GFX to post-production to growth — keeping communication clear and goals aligned- Built and led 3 creative teams across Beauty, Style, and New Media verticals, producing high-volume digital ads for Facebook, Instagram, TikTok, Snapchat, YouTube, and gaming app placements - Managed a team of senior producers and editors, mentoring 3–4 senior-level leads while expanding their leadership skill sets and ownership - Oversaw the full content pipeline from strategy and ideation to production and final delivery — always adapting to shifting trends and platforms - Ran cross-functional creative teams and developed strategy

Education

• UCLA ExtensionProducing Commercial for All Platforms
• California Institute of the ArtsCertificate Course, Graphic Design Specialization
• The Wharton SchoolCertificate Course, Marketing
• Los Angeles City CollegeCertification, Desktop Publication & Graphics Design
• Los Angeles City CollegeCertification, Digital Video Editing
• Adamson UniversityBachelor of Arts in Communication, Communication

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