Erin Doyle

About

Senior Web Marketing & Design Manager with extensive experience in managing marketing and creative projects, including campaign strategy, website/UX design, and strategic brand management. Experienced in leading project teams, managing budgets, and optimizing content for web and marketing materials. Proven track record in SEO/SEM practices and online advertising with experience in industries such as government, corporate websites, museums, and defense.

Experience

• Senior Web Marketing & Design Manager · Dynology Corporation2005-06-01 –

  Responsible for managing all marketing and creative efforts for Dynology client projects, including campaign strategy and management, website/UX design, collateral production and presentation/prototype development. Some of these projects include comprehensive web site development, virtual tour design, online store implementation, social media and digital advertising, search engine strategies, email campaign management, logo and print design and strategic brand management. Successfully led project teams and managed agency relationships to meet client goals and expectations according to the scope of work. Experience encompassed: - Meeting with clients to develop strategic plan, define project deliverables and monitored status of tasks - Drafting action plans and leading meetings with department executives to review project status - Managing budgets for multi-million dollar, multi-year projects - Managing multiple email campaigns/e-newsletters across various targeted audiences - Interpreting email campaign metrics and web analytics to improve viability of future campaigns - Collaborating with multiple department teams to ensure all content is optimized for the web and marketing materials - Designing and providing support for museum, government and corporate websites - Creating multimedia-rich, high-definition and intuitive Virtual Tours for museums - Developing SCORM-compliant Learning Management System (LMS) modules - Designing UX/UI to support 50+ individual training modules - Brand management including logo design, standards implementation and enforcement and consistent, meaningful messaging Clients include the National Museum of the Marine Corps, Marine Corps Heritage Foundation, Franklin D. Roosevelt Presidential Library and Museum, Admiral Nimitz Foundation, Office of the Secretary of Defense (Comptroller), Institute for 21st Century Energy, Jones Group International and Naval Historical Foundation. Samples available upon request.

• Senior Web Marketing Manager · Microstrategy1999-01-01 – 2005-01-01

  Led a team of web developers, graphic designers, copy writers and marketing professionals to promote MicroStrategy's business intelligence software and consulting services. Primary responsibilities included managing the corporate website and all web-based marketing efforts. This involved coordinating with senior corporate leadership, software developers, consultants and designers to formulate clear, concise and visually appealing web content. Established international websites for each of MicroStrategy's worldwide offices by collaborating with overseas project teams. Responsible for improving online corporate presence and branding by employing best SEO/SEM practices. Improved MicroStrategy's natural search ranking for target keywords from 25th to 3rd on average. Managed a $500K annual budget for online advertising and content placement advertising.

• Lead Designer · Coleman Research Corporation1994-01-01 – 1999-01-01

  Provided graphic and presentation support to clients including the Department of the Army, AUSA, Thermo Electron, Booz Allen & Hamilton and the Office of the Secretary of the Defense. Led all efforts involving CD-ROM training & development and senior leadership multimedia presentations.

Education

• Virginia TechBachelor of Architecture (BArch)
• Virginia TechArchitecture

Similar talent on Pangea

Louis C.Experienced Web Design & Media ProfessionalBanu A.Experienced User Experience Designer & Web DeveloperBeacon, NY 12508Viktoriia P.Digital Marketing Expert | Strategic LeaderPhillip R.Creative Director and Designer | Digital Art/Creative Director | Social Media Designer and Director | Creative Technologist | Integrated Marketing Expert