Erin Fox

About

With a robust background in content marketing and communication, I currently serve as the Senior Content Marketing Manager at Viasat Inc., where I build cross-functional partnerships to enhance brand awareness and engagement through diverse content strategies. My role involves identifying content opportunities, developing promotion strategies, and optimizing content performance using market data. Previously, I held the position of Chief Creative Officer at Fox Flow Art, showcasing my skills as a resin artist on Florida's Space Coast. My experience at L3Harris Technologies includes leading a remote team to execute marketing plans for a $5 billion space defense portfolio and developing content strategies for major industry trade shows. With a focus on distilling complex information into accessible formats, I have consistently contributed to successful marketing communication initiatives.

Experience

• Senior Content Marketing Manager · Viasat Inc.01-01-2023

  Build cross-functional partnerships with content strategy, creative, social, and editorial teams to build brand awareness. Identify proactive content opportunities and gaps that will support upper funnel activities and increase engagement, including but not limited to website, videos, emails, blogs, podcasts, paid media assets, infographics, newsletters, webinars, customer stories, and thought-leadership content. Develop content concepts and promotion strategies. Establish key KPIs to track content performance and optimization opportunities by audience and channel. Increase inbound traffic and improve Viasat's organic search rankings with a targeted keywords strategy. Leverage market data to optimize content formats by audience and channel.

• Chief Creative Officer · Fox Flow Art10-01-2016

  Resin artist based on the Space Coast of Florida with representation at Breakers Art Gallery, Satellite Beach.

• Manager, Marketing Communication · L3Harris Technologies03-01-2022 – 01-01-2023

  Led a remote team that collaboratively develops and executes integrated marketing and communication plans for a robust $5 billion portfolio of space defense solutions. Collaborated with stakeholders and subject-matter experts across the organization to create content that distills highly technical information into easily digestible collateral, including videos, feature articles, infographics, webpages and imagery. Developed content, communication and advertising strategies that support our objectives at major industry trade shows, including engaging user experiences.

• Lead, Marketing Communication · L3Harris Technologies10-01-2020 – 03-01-2022

  Led marketing communication initiatives, contributing to the development and execution of integrated marketing plans.

• Senior Communications Specialist · L3Harris Technologies03-01-2020 – 10-01-2020

  Supported communication strategies and content development for various marketing initiatives.

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