Jill Davis

About

With a Master's degree from Simmons University and a B.S. in Advertising from the S.I. Newhouse School of Public Communications at Syracuse University, this accomplished marketing professional has a robust background in content strategy and brand development. Currently serving as the Content Marketing Director at Claritedge Communications, LLC, they drive growth for startups and SMEs across tech, healthcare, education, and sustainability sectors. Previously, they led content marketing initiatives at Aspire, Constant Contact, Lumivero, and itslearning, enhancing brand recognition and engagement through strategic content and communications. Their expertise includes digital marketing, PR, event marketing, and AI-supported marketing methods, with a proven track record in optimizing lead generation and community engagement. Known for cultivating agile marketing teams, they have successfully executed high-impact campaigns and events, contributing to significant growth and industry recognition.

Experience

• Content Marketing Director · Claritedge Communications, LLC06-01-2023

  Driving growth for tech, healthcare, education and sustainability startups and SMEs. Acting as a Fractional Content Marketing Director and providing team leadership, digital marketing, PR, event marketing, content strategy, and brand strategy and services. Advising on content marketing systems, A.I.-supported marketing methods, and no-code marketing automation to drive efficiency and ROI.

• Director of Content Marketing: Data-Driven Content Strategy Leader · Aspire05-01-2022 – 07-01-2023

  Aspire is a leading influencer marketing platform leveraged by global brands and SMB consumer businesses. Led PR efforts, securing category-leading media citations, quotes, commentaries, and features. Optimized lead generation initiatives through tech stack enhancements, strategic partnerships, and cross-channel promotions. Tripled the brand's Slack community engagement. Collaborated with business operations to facilitate data aggregation for content marketing optimization. Cultivated an agile team of content and community-focused marketers.

• Senior Content Marketing Manager · Constant Contact01-01-2020 – 05-01-2022

  Led the brand and content strategy for a newly acquired business and AI-enabled marketing product, Retention Science, within Constant Contact. Led content marketing and rebrand to support the growth of B2B AI-enabled marketing solution. Set and maintained brand and editorial standards and SEO best practices. Developed compelling thought leadership content to support brand positioning and demand generation. Partnered with paid media, SEO, social media, customer lifecycle marketing, sales, and other teams to build an end-to-end demand generation engine.

• Marketing Communications Manager · Lumivero01-01-2019 – 01-01-2020

  Led U.S. brand and communications for NVivo, a qualitative data analysis solution, when the company’s headquarters moved from Melbourne, Australia to Boston. Formulated content strategies for two brands grounded in brand personas, messaging, customer journey maps, and insights from sales leadership, culminating in streamlined processes and stakeholder alignment. Oversaw all facets of brand and communications for a major product launch, resulting in record webinar participation and notable media coverage. Amplified customer engagement with targeted web and social content, contributing to double-digit YoY content engagement growth and sector-leading share of voice. Led a proficient content development team.

• Marketing Content Manager · itslearning01-01-2015 – 01-01-2019

  Directed marketing programs supporting itslearning's U.S. go-to-market strategy. Conceived and led an ambitious thought leadership event series targeting decision-makers, effectively moving key prospects through the funnel to close. Expanded speaker placements at industry events by 110% over two years while building out the customer reference program. Elevated U.S. brand recognition through multi-channel content marketing and PR campaigns, driving audience engagement across all phases of the customer journey. Ensured key account retention through the inception and execution of the company’s first U.S. user conference in Houston, TX, 2018.

Education

• Simmons UniversityMaster's degree
• S.I. Newhouse School of Public Communications at Syracuse UniversityB.S., Advertising

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