Jennifer Andersen Sweeney

About

Content marketing leader and 0→1 builder with 10+ years of experience turning complex B2B products into clear, compelling narratives that drive inbound growth. Skilled in positioning, launching content programs from scratch, and aligning content with product adoption and pipeline. Experienced across multi-channel demand generation, sales enablement, customer stories/case studies, and content performance analytics—thriving in fast-moving startup environments where speed, clarity, and iteration matter.

Experience

• Marketing Consultant (Content & Visibility Strategy) · PropelMapper11-01-2025

  Led development of foundational content strategy for an early-stage AgTech startupAgTech startupfor an AgTech startup, establishing content as a core inbound growth driver. Partnering directly with CEO, CTO, and product manager. ● Defined company positioning and category narrative, clarifying value around field intelligence, data ownership, and workflow efficiency. ● Built foundational content strategy rooted in a Point of View → Education → Proof → Distribution model to drive awareness, trust, and conversion. ● Developed and prioritized initial content roadmap aligned to ICP, buyer journey, and inbound pipeline goals. ● Launched early-stage content initiatives including thought leadership, educational content, and founder POV to validate market resonance. ● Designed and executed a 30/60/90-day content plan focused on rapid testing, signal identification, and scaling high-performing content.

• Marketing Manager · Lumen Technologies10-01-2021 – 10-01-2023

  Led content-driven growth marketing initiatives for enterprise cybersecurity and network modernization solutions. Created vertical and persona-based content by adapting complex technical solutions into outcome-driven messaging. ● Produced cybersecurity awareness campaigns, including Sales enablement content, and executive-level educational materials. ● Partnered with the Customer Stories team to develop case studies, win stories, testimonials, and customer success narratives. ● Owned weekly social content calendar supporting social selling initiatives and executive visibility. ● Directed creation of premium assets (eBooks, white papers, infographics, webinars, videos) in partnership with internal teams and agencies. ● Distributed content across paid, owned, and earned channels including email automation, digital advertising, social, events, and content syndication. ● Analyzed engagement metrics and optimized content performance to improve reach and conversion.

• Public Sector Marketing Manager (Contract) · Lumen Technologies05-01-2021 – 10-01-2021

  Executed demand generation and thought leadership content programs targeting public sector audiences ● Developed content messaging aligned to brand positioning and public sector buyer needs. ● Produced campaign assets including webinars, digital content, and educational materials. ● Collaborated with field marketing and sales to ensure effective content utilization and seller engagement. ● Evaluated campaign performance and refined content strategy based on engagement data. ● Refined copy on public sector web page for increased lead gen and SEO optimization.

• Marketing Manager (Digital Learning Platforms) · Pearson Education02-01-2015 – 03-01-2020

  Led marketing campaigns and content initiatives for higher education digital learning products and services. ● Developed content assets to support product launches, lead generation, and promotional initiatives.Wrote and edited product marketing copy, email campaigns, web content, blogs, newsletters, and social media. ● Partnered with Product and Field marketing to secure customer testimonials, advisor participation, and case study contributions. ● Increased engagement across digital channels through strategic content planning and audience-focused messaging. ● Conducted post-campaign content performance analysis to optimize future initiatives.

• Contract Marketing Manager · Higher education publishers and corporate marketing teams (client work)08-01-2013 – 01-01-2015

  Provided content marketing and campaign services to higher education publishers and corporate marketing teams. ● Developed email marketing programs, nurture content, and promotional campaigns. ● Managed content production schedules and marketing project workflows. ● Delivered strategic messaging and editorial support across digital channels.

Education

• University of Rhode Island — Kingston, RIBachelor of Arts (BA), Journalism

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