Erin Franken
Digital Marketing Professional | Senior Manager, Paid Media & Integrated Strategy | Resolute Digital / Weber Shandwick | Medill IMC ’26
6 yrs experience · Chicago, IL · <10 hrs/week
About
I’m a digital advertising strategist with over six years of experience helping brands connect with their audiences through integrated media strategies. Over the past four years at Resolute Digital / Weber Shandwick, I’ve planned and executed holistic paid campaigns across industries including agriculture, healthcare, insurance, and financial services. I specialize in omnichannel planning that creates a seamless, full-funnel experience across both digital and traditional media. My bread and butter is paid social, and I have a particular passion for influencer marketing and scaling campaigns that blend creativity with performance. I’m a proud Syracuse University graduate, where I earned dual degrees in Advertising and Retail Management, and I’m pursuing a Master’s in Integrated Marketing Communications at Northwestern University’s Medill School (IMC ’26).
Skills
Experience
- Senior Manager - Paid Planning & Buying · Resolute Digital10-01-2024 –
- Manager - Paid Planning & Buying · Resolute Digital10-01-2022 – 10-01-2024
- Specialist - Paid Planning & Buying · Resolute Digital10-01-2021 – 10-01-2022
- Digital Media Specialist · DAC02-01-2021 – 09-01-2021
- Associate Media Manager · 360i08-01-2019 – 02-01-2021
- Junior Associate · 360i03-01-2019 – 08-01-2019
- Marketing & Sales Intern · Luxury Living Chicago Realty05-01-2018 – 08-01-2018
- Associate · J.Crew05-01-2017 – 12-01-2017
- Showroom Intern · Azeeza05-01-2016 – 09-01-2016
Education
- Syracuse UniversityBachelor's degree, Advertising & Retail Management; Retail Management
- Munster High SchoolHonor's Diploma
- Northwestern UniversityMaster's degree, Integrated Marketing Communications
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