Selin Calbay

About

Digital marketing strategist and account manager with 7+ years of experience helping brands grow through clear strategy and strong execution. My background includes paid media, social strategy, email marketing, influencer campaigns, and full-funnel planning across agency and in-house teams. I specialize in simplifying complex marketing efforts, aligning stakeholders, and turning insights into practical next steps. I work closely with creatives, strategists, and founders to keep projects organized, focused, and moving forward. I’m known for being collaborative, detail-oriented, and calm under pressure, with a strong ability to balance big-picture strategy and day-to-day execution. Based internationally and available for freelance and contract work.

Experience

• Account Executive · 2060 Digital2021 – 2022

  Prospected, pitched, and closed new business; delivered digital solutions to clients; built digital plans and monitored performance across social, display, and programmatic channels.

• Strategic Operations Manager · 2060 Digital2019 – 2021

  Led client strategy and operations for multi-channel campaigns; managed timelines, assets, budgets, and performance optimization; partnered with cross-functional teams to align strategy and execution.

• Digital Campaign Coordinator · 2060 Digital2018 – 2019

  Coordinated digital campaigns; supported media planning and execution; assisted with reporting and performance insights; contributed to creative development and content scheduling.

• Sales Assistant · iHeartMedia2017 – 2018

  Supported the sales team in client relationships, preparation of sales materials, and campaign execution across markets; coordinated spot placement and ensured accurate campaign delivery.

• Assistant Account Executive · JSH&A Communications2015 – 2016

  Supported account executives with press releases, media pitching, and campaign coordination; contributed to client materials and research; assisted with campaign timelines and content planning.

• Account Management Intern · JSH&A Communications2015 – 2015

  Assisted account management team with daily tasks, research, and supporting PR campaigns for consumer clients.

• Manager of Family Business · Cafe Calbay2010 – 2017

  Managed daily operations, oversaw staff, and ensured excellent customer service in a family-owned cafe.

Education

• DePaul UniversityBachelor’s Degree, Public Relations and Advertising
• Bradley University

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