Estrella Lo

About

If you like talking about the creator economy, filmmaking and mixed media animations, we should connect! Check out my portfolio: https://estrella-journal.com/photos/ Chat about all things creative: www.instagram.com/estrellaxlo Hire me for freelance video work: hello@estrella-journal.com

Experience

• Freelance Creative · Freelance10-01-2023

  Created a video to promote NBA's AAPI clothing collection with Authmade Stadium (1M views), edited the 'Outta my Mind' music video for Chlothegod (245K monthly listeners), rotoscoped and composited for 'Middle Child' by Cassie Dasilva, designed a stage visualizer with scrapbook lettering for Biosphere, the opener for Hyoyeon from Girls' Generation.

• Content Creator + Mixed Media Editor · Instagram08-01-2019

  125,000 followers | 4500+ subscribers | 20M total views. In 2021, a commentary video received 80k+ views within 3 months, sparking insightful conversations among 4000+ subscribers. In 2023, experimented with different mediums and posted tutorials on creating mixed media animations, growing Instagram account to 100k within 3 months.

• Videographer + Photographer, UX Designer · Rebelle Zine06-01-2022 – 04-01-2024

  As a Videographer and Photographer, contributed to visual content creation. As a UX Designer, designed a new website by analyzing user research, wireframing, and creating high fidelity mockups within 5 months. Conducted user research and analyzed 25 responses to identify user pain points. Ideated and designed a feature for readers to annotate and comment on articles, providing a competitive advantage. Elevated brand image by collaborating with dev, graphic design, and writing teams.

• Communications Assistant · McMaster University09-01-2022 – 04-01-2023

  Filmed and edited videos engaging thousands of students and alumni. Facilitated the launch of the TikTok account by generating strategies and content ideas, attracting 350 shares and 50k+ views within the first week.

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