Eva Asante

About

Hi, my name is Eva! As a UX/UI Designer with over three years of experience, I specialise in creating intuitive, user-centred digital products that deliver measurable impact for SaaS startups and tech companies. Clients value my collaborative, detail-oriented, and results-driven approach. These qualities enable me to design seamless user experiences, build scalable design systems, and work effectively with cross-functional teams to achieve both user and business goals. My portfolio covers end-to-end product design, from research and wireframes to prototypes and developer-ready Figma designs. I’ve partnered closely with founders, product managers, and engineers to translate insights into solutions that drive adoption, retention, and growth. Key highlights include: • Leading a B2B SaaS platform redesign that increased trial-to-paid conversions by 20% through optimised onboarding and improved user journeys. • Designing MVP flows for an early-stage start-up, securing 300 users within the first month of launch. • Building scalable design systems across multiple products, ensuring visual consistency and improving delivery speed for development teams. I’m passionate about creating digital experiences that simplify complexity and deliver real value to both users and businesses. My passion for user-centred design and excellence in building scalable design systems fuels my drive to continually push the boundaries of what is possible in business. Connect with me to talk about SaaS UX/UI, product design, design systems, user research, or general industry news or updates. I look forward to connecting with you here on LinkedIn, and you can check out my portfolio here -https://evadesigns.co/saas

Experience

• Freelance UX/UI Designer & Digital Experience Designer · evadesigns06-01-2020

  Delivered measurable impact for businesses by driving product adoption, conversion, and retention through optimised digital experiences. Increased trial-to-paid conversions by 20% for a B2B SaaS platform by redesigning onboarding flows and simplifying user journeys. Designed MVP flows for an early-stage startup that secured 300 users within the first month of launch. Built and scaled reusable design systems across multiple products, improving visual consistency and accelerating developer handovers. Partnered closely with founders, product managers, and engineers to translate user insights into pixel-perfect Figma designs for web and mobile platforms. Created high-performing digital assets and experiences for brands and marketing agencies to drive measurable business results. Designed an e-commerce platform and supporting visual assets that contributed to 100+ sales within six weeks of launch. Produced high-converting social media campaigns and landing pages for a marketing agency, increasing engagement and customer acquisition. Applied user psychology and UX principles to improve cross-platform user journeys while maintaining consistent branding and design quality.

• UI & Visual Content Assistant · Demon Media10-01-2018 – 03-01-2020

  Contributed to audience growth and engagement by creating digital and visual assets for web, social platforms, and print publications. Designed layouts and visuals using Adobe Creative Suite and Figma to ensure consistent branding and UI standards. Collaborated with producers and the marketing team to maintain cohesive visual messaging across channels, resulting in higher student engagement and increased interaction with published content.

• Digital Marketing & Design Apprentice · Eccoclean02-01-2017 – 02-01-2018

  Supported website optimisation and brand growth by designing digital campaigns, assets, and email marketing content that improved user engagement. Enhanced website navigation and usability, contributing to increased enquiry conversions. Developed and scheduled social media content that aligned with visual branding guidelines while applying early UX principles to create cohesive customer-focused experiences.

• Tech and Innovation Programme · Cisco03-01-2016 – 04-01-2016

  Gained exposure to emerging technologies and innovative product strategies during a short-term placement. Observed global teams collaborating across business, engineering, and innovation functions to deliver user-focused solutions. Learned how digital transformation shapes scalable products and informs UX-driven decision-making in enterprise environments.

Education

• De Montfort UniversityBachelor of Science - BS, Media Production
• UX Design InstituteUX Design

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