Fabrizia Cannalonga

About

Marketing isn’t just about pushing products, running campaigns, or chasing quarterly revenue goals. Marketing is about transformation and creating meaningful connections, shaping narratives, and driving lasting impact. Too often, brands focus on the numbers without considering who they are impacting and why that matters. With 20 years of experience in brand and experiential marketing, digital strategy, and executive leadership, I’ve built and led high-performing teams that deliver award-winning, customer-first campaigns. My approach prioritizes human connection, data-driven insights, and strategic storytelling, ensuring that marketing isn’t just effective but also authentic and purposeful. I specialize in developing integrated marketing strategies that elevate brand presence, increase engagement, and drive measurable growth. By aligning marketing with business objectives, I help organizations create scalable, customer-centric solutions that make an impact. Key Expertise: Brand Marketing & Digital Strategy Integrated Campaign Development Search Engine Marketing (SEM & SEO) Growth & Performance Marketing Consumer Insights & Data-Driven Strategy Leadership, Team Development & Cross-Functional Collaboration Strategic Partnerships & Business Growth CRM Influencer & Affiliate Programs Public Relations Experiential Marketing I thrive in dynamic environments where innovation, creativity, and customer experience fuel success. If you're looking to drive real change through marketing—let’s connect! Message me here on LinkedIn to discuss opportunities, collaborations, or strategic partnerships.

Experience

• VP of Brands (Auto Division) · Horizon Brands2022-08-01 –
• SVP, Marketing | Communications · Freddie Georges Production Group2020-01-01 – 2022-09-01
• VP, Strategic Marketing and Communications · Los Angeles Auto Show + AutoMobility LA2018-01-01 – 2019-01-01
• VP, Department Head, Experiential Marketing · INNOCEAN USA2012-01-01 – 2018-01-01
• Account Director · Czarnowski2009-01-01 – 2012-01-01
• Executive Producer · Xtension Marketing, LLC2009-01-01 – 2009-01-01
• Sr Account Exec/Exec. Producer, Toyota, Lexus, Scion · George P Johnson Experience Marketing2006-01-01 – 2009-01-01
• Senior Account Manager, Cisco Systems · Sparks2003-01-01 – 2006-01-01

Education

• California State University, Long BeachBachelor of Arts - BA, Journalism & Communications
• University of Illinois Urbana-ChampaignMaster of Science - MS, Strategic Brand Communication

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