Fakayode Adedayo

About

With a background in digital media management, UI/UX design, and product design, I bring a wealth of experience in creating innovative and engaging digital experiences. As a Digital Media Manager at Hello Products Limited, I led the digital marketing and brand management for multiple products, while also spearheading packaging design and creative marketing innovation. My role as a UI/UX Designer at Ossoft involved creating seamless and usable product solutions, maintaining design systems, and communicating UX design rationale. Additionally, my experience as a Product Designer at CodeDr Academy allowed me to collaborate with developers to design prototypes and validate new features. With a strong foundation as an Art Director and Creative Designer at Checkers Africa Limited and Hostbuka, I honed my skills in graphic design, branding, and content strategy. My passion for creating impactful digital experiences has been a driving force throughout my career.

Experience

• Digital Media Manager · Hello Products Limited05-01-2022

  - Digital marketing and brand management of four brands and their products, with each brand having a minimum of four products and a maximum of eleven products. - Team lead for packaging design, creative marketing innovation, and CSR. - Innovating campaign ideas, and responsible for pitching these ideas to C-level management - Strategic planning across social and digital platforms to deliver best-in-class content-driven campaigns for the brand. - Working with the social media team to ensure high-quality content creation based on content calendars and monthly plans, with a focus on trending topics and products. In-depth analysis of social media engagements and campaigns.

• UI/UX Designer · Ossoft05-01-2022 – 05-01-2023

  - Created seamless and usable UX & UI product solutions. - Created high-fidelity designs ready for handoff. - Upheld standard design practices by creating and maintaining design systems and clearly communicating the rationale behind the UX designs.

• Product Designer · CodeDr Academy08-01-2022 – 01-01-2023

  - Partnered with developers to design a prototype and validated new and existing features for the company website - Initiated design development processes by analyzing user needs and software requirements against design vision. - Designed the end-to-end experience of a service-based website integrating accessibility requirement.

• Art Director · Checkers Africa Limited09-01-2020 – 05-01-2022

  - Provide graphics design and visual content for the company blogs, newsletter, email and social media. - Create all Outdoor and billboards design for the company - Design social media content for the brand (Facebook, Instagram, Twitter and Google Ads) - Handle all branding related design for the company. - Innovate ideas to help reach product goals. - Determine printing procedure and provide raw files. - Direct all the Ads of the company.

• Creative Designer · Hostbuka02-01-2019 – 11-01-2019

  - Provides all graphics related work for the company - Come up with strategy thinking and content - Innovative ideas to help reach the company goals

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