Joshua Omale

About

Creative designer with a strong eye for detail and visual composition. I have over 6 years of experience in the design field. I aim to solve problems with design.

Experience

• Graphic Designer · Sava Africa04-01-2022

  Optimized graphics through A/B testing, resulting in a 19.88% improvement in overall user engagement (impressions, CTR, reach). Collaborated with marketing, engineering, and product teams to iterate on designs, supporting 15+ marketing campaigns and initiatives. Instrumental in securing $2,000,000 pre-seed funding to launch products in South Africa and Kenya by creating compelling design presentations for investors. Developed and maintained a consistent marketing design system, enhancing brand awareness and recognition across 5+ channels and platforms. Managed end-to-end graphic design, ensuring clear and consistent visual communication across all platforms. Enhanced product and website UX through research and data-driven design. Increased brand awareness by 15% through the design and implementation of a cohesive marketing design system.

• Brand Designer · Big Cabal Media09-01-2024 – 01-01-2025

  Developed creative designs for a variety of marketing materials, including websites, social media graphics, brochures, and presentations. Developed presentations for Moonshot, a leading African tech conference with 4,000+ attendees and 148 speakers, including a government minister. Translated complex data visualizations into accessible and engaging visual narratives for diverse audiences. Maintained consistent brand identity across all presentation materials, adhering to both report-specific and Moonshot brand guidelines. Collaborated with stakeholders to ensure accurate and impactful communication of key insights related to payments, e-commerce, Web3, AI & ML, Content, Gaming, Diversity, and Venture Capital in the African tech ecosystem.

• Brand Designer (Contract) · Big Cabal Media06-01-2024 – 07-01-2024

  Designed and developed comprehensive branding materials for a large-scale industry event. Created high-quality digital and print assets including lanyards, books, speaker cards, and a detailed event schedule brochure. Collaborated with the marketing team to ensure brand consistency across all materials, contributing to a successful and visually cohesive event.

• Designer · HackerNoon07-01-2022 – 03-01-2023

  Enhanced brand identity and visual consistency by designing and maintaining logos, banners, and layouts, increasing website traffic by 17% and social media followers by 29%. Edited videos for compelling marketing content. Led website UX/UI revamp, improving user satisfaction by 33% and sales by 18%. Created reusable UI templates to ensure consistent user experience, reducing bounce rate and increasing retention rate. Personalized team introductions with custom profile pictures, boosting team morale and engagement.

• Product Design Lead · Lanreleke Sports Academy08-01-2021 – 07-01-2022

  Spearheaded the creation of the Sports Academy website from inception to realization, increasing online presence and enrolment by 50%. Conducted user research to understand the needs of 200+ potential users, including students, parents, teachers, and coaches, leading to several user personas and scenarios. Collaborated with developers to implement the website design and ensure a high-quality user experience, achieving a 90% user satisfaction rate and an 80% retention rate. Maintained ongoing stakeholder communication for feedback incorporation and goal alignment, resulting in a 95% stakeholder satisfaction rate and a 100% project completion rate.

• Graphic and Brand Designer · Josh Omale01-01-2016

  Executed creative graphic and brand design projects for diverse clients on a freelance basis. Developed visually appealing logos, marketing materials and brand identities aligned with client objectives. Conducted client consultations to understand design preferences, ensuring customer satisfaction. Managed multiple projects simultaneously, meeting deadlines and maintaining quality standards. Stayed updated on design trends and software tools to enhance creative output and client offerings.

• Designer · HackerNoon01-01-2022 – 07-01-2022

  Partnered with cross-functional teams to create and execute 10+ marketing campaigns, increasing conversions by 24% and revenue by 11%. Produced unique iconography and crafted click-worthy articles and YouTube thumbnails to optimize content discoverability and click rates on the website and YouTube channel, generating 15,000+ views and 400+ likes on YouTube.

• Contributing Writer · HackerNoon2022

  Produced versatile articles that amplified audience growth through engaging storytelling; incorporated editorial feedback, ensured factual accuracy via rigorous research, and adapted tone to align with brand guidelines and deadlines.

• Product Designer · Future Academy Africa01-01-2022 – 12-01-2022

  Conceptualized and designed 5+ innovative products, user interfaces and user experiences, applying user-centered design principles and contributing to the exploration of groundbreaking ideas in user experience and interface design. Conducted user research to understand the needs and wants of 50+ potential users, resulting in 20+ actionable insights and recommendations.

• Marketing Staff · IT Education Academy (ITEA)02-01-2021 – 05-01-2021

  Drove sales growth by delivering persuasive product pitches via phone and executing targeted email campaigns to nurture leads; built lasting client relationships through strategic communication, consistently exceeding monthly revenue targets.

• UX Designer · HNG Internship05-01-2020 – 08-01-2020

  Partnered with cross-functional teams to translate user requirements into wireframes and prototypes; executed user research and usability testing to refine intuitive flows while supporting design system consistency for cohesive product experiences.

• Software Tester & Web Developer · Zone09-01-2019 – 02-01-2020

  Tested and debugged blockchain web applications via Postman, collaborating with developers to ensure testable system requirements and executing manual/automated test cases with actionable reports; supported responsive interface development using HTML, CSS, and JavaScript.

• Frontend Web Developer · Obafemi Awolowo University, Ile Ife, Nigeria02-01-2019 – 04-01-2019

  Developed responsive web interfaces with HTML, CSS, and JavaScript to optimize functionality and user experience; partnered with cross-functional teams to execute design concepts into scalable solutions and conducted rigorous code reviews to ensure adherence to standards and preemptively resolve issues.

• Graphic Designer · N1 Partners Group09-01-2024 – 10-01-2024

  Designed and executed a social media campaign showcasing N1 Bet game winners and their winnings. Created visually compelling graphics for social media posts, highlighting user success stories. Deployed campaign across multiple social media channels to maximize reach and engagement. Contributed to increased user engagement and platform visibility through the campaign. Successfully promoted the potential for wins and attracted new users to the N1 Bet platform.

Education

• Obafemi Awolowo UniversityBachelor of Science - BS, Computer Science

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